The marketing department delves into the creative, consumer-driven art of marketing as well as analytical practices and proven strategies for success. Students hone communication skills, and learn about pricing, product delivery and how to effectively convey product and service value to audiences.

Marketing Strategies in the New Economy


Since 1960 the Cal State LA College of Business and Economics has remained accredited by the Association to Advance Collegiate Schools of Business (AACSB), which puts us in the top 5 percent of all business programs worldwide.