A total of 120 units is required for the Bachelor of Science degree in Business Administration, of which 66-72 units are in the major. All options require a common core of 45 units of lower and upper division courses in the College of Business and Economics.
Within this major, students can choose from the following options:
The Marketing Option prepares students for the dynamic world of marketing in the 21st century. Students will learn how to integrate a deep understanding of the external market environment and consumer behavior through emerging market research methods. They will also learn how to create innovative value propositions from a strategic marketing perspective and to communicate effectively with customers using emerging social and marketing communications media.
The International Business Option prepares students for the dynamic world of international and global business. Through a broad understanding of globalization, students will learn how to integrate cross-functional business knowledge to develop effective business strategies for the global marketplace.
The Retailing option, administered by the College of Business and Economics' Institute of Retail Management, housed in the Department of Marketing, is endorsed by major segments of the retail industry and receives tremendous support and guidance from its Advisory Council which comprises senior executives from leading retail and retail-related firms. Each year the institute offers numerous student retailing scholarships to Business Administration majors Who demonstrate a strong interest in pursuing management careers in retailing. While completing their education, students may obtain university-sponsored retail internship with major retail firms.
For more information, Graduation Roadmaps and Checklists, please visit Academic Information.
The Marketing Department offers the following minors:
The Department of Marketing, in cooperation with the Television, Film and Media studies offers an undergraduate minor program in Entertainment Marketing. The Entertainment Marketing minor program prepares any majors for a variety of entertainment careers.
The Minor in Marketing provides the opportunity for students enrolled in other B.S.B.A. options or other degree programs to improve their employment prospects, enhance their understanding of consumer behavior and marketing, and/or improve their ability to successfully market a business or non-profit organization of their own. Students pursuing the Minor in Marketing must (1) meet all the current admission requirements for the B.S.B.A. degree program or any other degree program at California State University, Los Angeles and (2) be concurrently enrolled in and in good academic standing with the program in which they are admitted and enrolled. In addition, all coursework for the Minor in Marketing must be completed before or at the same time as the major degree program in which the student is enrolled.
The Minor in Social Media is designed to prepare business students and students in other academic disciplines with the knowledge to develop social media marketing strategies and to engage customers through the application of social media. Students pursuing the Minor in Social Media must (1) meet all the current admission requirements for the B.S.B.A. degree program or any other degree program at California State University, Los Angeles and (2) be concurrently enrolled in and in good academic standing with the program in which they are admitted and enrolled. In addition, all coursework for the Minor in Social Media must be completed before or at the same time as the major degree program in which the student is enrolled.
The Minor in Sustainability Marketing will provide the opportunity for students enrolled in B.S.B.A. options other than the marketing option or other degree programs to: broaden their understanding of mounting environmental and social issues that impact our local and global communities; transform the design, marketing, and consumption of products and services within an interdisciplinary framework of environmental and social sustainability; and enhance their employment portfolio to appeal to the increasing number of public and private employers seeking college graduates with a deeper understanding of the human impact of environmental issues.