Sample Marketing Salaries: It is not uncommon that many marketers achieve salaries above the national averages. Prior experience, performance, skills acquired and career path are key factors in determining salary differences. Regional differences also factor into salary ranges. Below is a salary chart for marketing occupations that are higher in Los Angeles (LA) than the national average.
Salary Ranges
|
Agency |
National Low |
National High |
LA Low |
LA High |
|---|---|---|---|---|
|
Account Planner/Strategist |
$ 43,000 |
$ 65,500 |
$ 54,610 |
$ 83,185 |
|
Social Media Account Manager |
$ 54,500 |
$ 75,250 |
$ 69,215 |
$ 95,568 |
|
Account Executive (3+ years) |
$ 52,250 |
$ 72,500 |
$ 66,358 |
$ 92,075 |
|
Account Manager (5+ years) |
$ 64,750 |
$ 90,750 |
$ 82,233 |
$115,253 |
|
Corporate |
National Low |
National High |
LA Low |
LA High |
|
Vice President of Marketing |
$120,000 |
$214,000 |
$152,400 |
$271,780 |
|
Marketing Director/Manager |
$ 94,250 |
$143,000 |
$119,698 |
$181,610 |
|
MarCom Manager (5+ years) |
$ 74,250 |
$104,500 |
$ 94,298 |
$132,715 |
|
MarCom Manager (3 to 5 years) |
$ 60,000 |
$ 82,000 |
$ 76,200 |
$104,140 |
|
Market Researcher (3+ years) |
$ 66,750 |
$ 86,750 |
$ 84,773 |
$110,173 |
|
Market Researcher (1 to 3 years) |
$ 46,500 |
$ 62,250 |
$ 59,055 |
$ 79,058 |
|
Brand/Product Manager (5+ years) |
$ 84,500 |
$112,500 |
$107,315 |
$142,875 |
|
Mobile Marketing Manager |
$ 85,250 |
$118,000 |
$108,268 |
$149,860 |
|
Marketing Analytics Specialist (1 to 3 years) |
$ 57,000 |
$ 74,500 |
$ 72,390 |
$ 94,615 |
|
Web Analytics Specialist (1 to 3 years) |
$ 72,500 |
$ 99,750 |
$ 92,075 |
$126,683 |
|
Social Media Manager |
$ 67,000 |
$ 93,000 |
$ 85,090 |
$118,110 |
LA salaries were calculated using a regional variance of 1.30 times the national averages.
Source: The Creative Group Salary Guide
MarCom – Marketing Communications