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Dr. Rika Houston
([email protected])
Degrees and institution from which awarded:
Ph.D. Marketing
University of California, Irvine
Area(s) of research interest:
• Global and digital consumer culture
• Sustainable marketing and consumption
• Commodification of biotechnologies
• Social marketing and civic engagement
• Marketing and public policy
• Visual and qualitative consumer research
• Creativity and technology in marketing education
Area(s) of teaching interest:
• Consumer behavior
• International marketing
• Sustainability marketing
• Social marketing
• Qualitative market research
Professional experience:
With a diverse background that spans the worlds of academia, corporate marketing, consulting, and community engagement, Dr. Houston integrates a wealth of experience to ensure student success.