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Dr. Lily Lin
Degrees and institution from which awarded:
Ph.D. in Marketing, University of British Columbia
Area(s) of research interest:
Consumer Behavior; Social Norms; Social Influence; Self-Regulation
Area(s) of teaching interest
Principles of Marketing; Global Marketing; Consumer Behavior
Professional experience:
Dr. Lily Lin’s research focuses on social influences and norms in consumer behavior, and her work has appeared in international logistics