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Dr .Keith R. Pillow
Degree and Institutions:
Pepperdine University: George L. Graziadio School of Business and Management
Master of Business Administration; Major Area of Emphasis: Marketing.
University of Colorado: Leeds School of Business
Bachelor of Science, Business Administration; Magna Cum Laude Honors; Major Areas of Emphasis: Marketing and International Business.
Public Relations Society of America (PRSA): Accreditation in Public Relations (APR)
Area(s) of Research Interest:
- Social Sentiment and Consumer Engagement Analytics
- Advertising Effectiveness and Return On Investment
- Consumer Behavioral Trends and Decision-Making Patterns
Area(s) Of Teaching Interest:
- Principles of Marketing
- Principles of Advertising
- Advanced Advertising and Sales Promotion
- Consumer Behavior
- Social Media Marketing
- Mobile and Content Marketing
Professional Experience:
A senior accomplished marketing and communications executive, Professor Keith R. Pillow, APR, MBA possesses over 20 years of corporate and agency experience developing and implementing strategic, results-driven integrated programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the technology, sports, media, entertainment, professional/financial services, consumer products, and non-profit domains. Currently, Professor Pillow is the founder and chief caddy of Caddy Marketing and Communications, Inc. (CMAC; www.caddymarketingonline.com), a Camarillo, Calif.-based branding, public relations (PR), and social media consulting firm specializing in the planning and execution of high-impact, cost-effective communications strategies for small and mid-sized businesses (SMBs) operating in many different industries.