Special brand lockups have been designed for the academic colleges and certain University auxiliaries to be used in marketing and promotion. These lockups allow for distinctive identification while maintaining consistency of the overall University brand.
Offices that do not fall under colleges will receive a divisional lockup. For example, an office that falls under Administration and Finance, would receive a lockup that says "Administration & Finance."
The same rules regarding color, clear space, size, and background of the primary logo pertain to alternate logos and college lockups as well.
All Cal State LA logos for colleges, divisions and offices, as well as institutes, initiatives, centers and programs connected to the University are approved and created by the Office of Communications and Public Affairs. All requests for an alternate logo must be sent to the office, which will create the new logo if approved.
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Note that all instances of the word “and” in the logos are reflected by an ampersand in Futura Regular. Colleges may continue to use the word "and" in body copy.
Academic departments can be added to the college lockups by using Tisa Regular Italic.
Do not use multiple college logos in a single layout. Instead, use one of the approved primary or alternate logos and list the names of the colleges involved in Futura Bold (with ampersands in Futura Regular).