Certificate in Sports Crisis Communication and Public Relations

Program Description

Professional and college sports are much more than vehicles for entertainment in our society. They are also billion-dollar businesses. Currently, the influence of sports organizations creates paradigm shifts in critical dialogues about issues such as crime and punishment, free speech, racism, and social justice and have a significant economic impact. A crisis can severely damage the reputation and credibility of any sports organization or individual athlete. The Certificate in Sports Crisis Communication and Public Relations program focuses on methods for managing the negative impact of an ongoing sports crisis and repairing the damage done. Participants will learn the basic principles of, and skills for, handling ongoing public relations crises for individual athletes or organizations as a whole with an emphasis on the best writing and communication practices for sports public and media relations.

Program Objectives

This program is designed to enhance students’ writing, video, audio, and digital platforms communication skills. It will teach fundamental steps for identifying and handling crises for a sports organization, the basics of implementing successful sports crisis public relations campaigns.

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Register to view/listen to a live OR prerecorded Certificate in Sports Crisis Communication and Public Relations program webinar here.

Cal State LA and the local Workforce Investment Board (WIB) are working together to ensure that our state has a well-trained and sustainable workforce. If you have been laid off due to poor economic conditions, company closure, or mass layoff, you may be eligible to receive free career development training.

To find out if you qualify for paid training, contact your local American Job Center (formerly One-Stop Center) to have them determine your eligibility to receive free training. Be sure to mention that you want to take classes through the College Professional and Global Education at Cal State LA. Visit CareerOneStop to find your nearest American Job Center or call 1-877-US2-JOBS (1-877-872-5627) for more information. Important: You must contact your local American Job Center for application and approval first. Free enrollment in our WIB-approved programs is not available without prior written approval.

Federal financial aid is not currently available for the Certificate Program in Project Management. However, you can apply for a private student loan here.