Dr .Keith R. Pillow

Dr. Keith R Pillow

Dr .Keith R. Pillow


Degree and Institutions:

Pepperdine University:  George L. Graziadio School of Business and Management
Master of Business Administration; Major Area of Emphasis:  Marketing.

University of Colorado:  Leeds School of Business
Bachelor of Science, Business Administration; Magna Cum Laude Honors; Major Areas of Emphasis:  Marketing and International Business.

Public Relations Society of America (PRSA):  Accreditation in Public Relations (APR)

Area(s) of Research Interest:

  • Social Sentiment and Consumer Engagement Analytics
  • Advertising Effectiveness and Return On Investment
  • Consumer Behavioral Trends and Decision-Making Patterns

Area(s) Of Teaching Interest:

  • Principles of Marketing
  • Principles of Advertising
  • Advanced Advertising and Sales Promotion
  • Consumer Behavior
  • Social Media Marketing
  • Mobile and Content Marketing

Professional Experience:

A senior accomplished marketing and communications executive, Professor Keith R. Pillow, APR, MBA possesses over 20 years of corporate and agency experience developing and implementing strategic, results-driven integrated programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the technology, sports, media, entertainment, professional/financial services, consumer products, and non-profit domains. Currently, Professor Pillow is the founder and chief caddy of Caddy Marketing and Communications, Inc. (CMAC; www.caddymarketingonline.com), a Camarillo, Calif.-based branding, public relations (PR), and social media consulting firm specializing in the planning and execution of high-impact, cost-effective communications strategies for small and mid-sized businesses (SMBs) operating in many different industries.