Department of Marketing

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The mission of the Department of Marketing is to educate qualified marketing academics and practitioners that possess leadership skills and research abilities which can serve as a foundation to advance Marketing practice. Cal State LA's Department of Marketing  provides "Exceptional Teaching blended with real life experience."

Marketing is an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world. Although successful marketing professionals come from different backgrounds there are some personality qualities they tend to have in common; which includes creativity & leadership skills, self–motivation, teamwork, analytical skills, project management  skills, and communication skills. The truth is that there is no one trait or list of specific traits that a marketing professional needs to have, but a sort of combination of all them.