Mass Communication (Advertising and Public Relations) – This option is specifically designed for students who are interested in job-oriented and mediated communication who wish to pursue careers in advertising, public relations, new media, in-house consumer products marketing, non-profit marketing, integrated communications, etc. Studying Mass Communication enables students to learn about the practical application, structure, processes, aesthetics, responsibilities and effects of mass media. The objectives of this option are:
- To provide students with appropriate training for careers in mass media and communication.
- To help students be analytical consumers of the media understanding the effects and influences on society.
- To refine their visual and writing skills.
COMM BA Mass Communication (Advertising and Public Relations) Program Sheet (PDF)