Dr. Staceyann (Stacey) Sharpe earned a B.A. in marketing from Clark Atlanta University, an M.A. in applied social research from Queens College, and a Ph.D. in marketing from Rensselaer Polytechnic Institute.Stacey’s research focuses on the firm’s use of marketing activities to achieve strategic objectives with specific interest inthe areas of marketing accountability, the marketing-finance interface, brand crisis response, and social media marketing.Stacey has helda range of marketing research roles at leading consumer and lifestyle data providers Mintel International Group Limited and the NPD Group as well as in the audience analysis divisions of Tribune Broadcasting and The Weather Channel. She is a member of the American Marketing Association, the Academy of Marketing Science Association, the Society for Marketing Advances, and the PhD Project.