We Activate
Opportunity
VPR turns a hilltop campus above Downtown Los Angeles into a working stage for galas and conferences, film and photo shoots, sponsor activations, and long-term partnerships built on university assets.
The organizing idea
Venues. Productions.
Real Estate.
Venue rentals remain the foundation, but the work has grown well past reservations, into event production, film interest, sponsorships, and long-term partnerships. One activation platform, three functions:
Venues provide the space.
Athletics facilities, performance spaces, classrooms, and outdoor areas, booked by faculty & staff, student organizations, and external groups alike.
Productions bring it to life.
Event production, film & media location support, sponsor activations, and community programming; the Car Show is the proof, not the exception.
Real estate builds long-term value.
Strategic partnerships and revenue opportunities on university assets, from a single afternoon booking to an ongoing relationship.
Evidence, not aspiration
Recently on campus
Four different weeks, four different jobs, all run through the same VPR process.
When a production wraps at 2am, VPR is the reason the lot was ready for it
Proof of concept
What one afternoon on Lot 5 proved
The first annual Cal State LA Car Show & Community Festival (April 25, 2026 · Lot 5 · 10am–5pm) turned a parking lot into a full production: cars, bikes, live music, food vendors, a comedy set, and a Lakers-legend book signing, all under the new VPR banner.
Award categories
Campaign creative: the official Car Show & Community Festival flyer, listing musical guest Tierra Legacy, comedian Johnny Roque, a stunt show, and a Michael Cooper book signing, with a QR code for more information.
Event day, live at Lot 5, April 25
Spaces
A campus built to host
Every booking runs through VPR's facilities rentals (opens in a new tab) process, tailored to who's asking: faculty & staff, student organizations, or external groups.
Athletics Facilities
Courts, fields, and recreation space that double as tournament venues, activation backdrops, and filming locations.
Explore: Jesse Owens Track (opens in a new tab) · Gymnasium (opens in a new tab) · Pickleball Courts (opens in a new tab)
Outdoor Areas & Lot 5
The campus's flagship large-format space: festivals, vehicle showcases, sponsor villages, and community-facing production.
Explore: Greenlee Plaza (opens in a new tab) · Walkways (opens in a new tab) · Recreation Fields (opens in a new tab)
Performance Spaces
Enclosed venues suited to ceremonies, recitals, screenings, and panel programming.
Explore: State Playhouse (opens in a new tab) · Arena Theatre (opens in a new tab) · Silverman Gallery (opens in a new tab)
Classrooms & Meeting Rooms
Flexible indoor rooms for trainings, conferences, breakout sessions, and small-crew productions.
Explore: Smart Classrooms (opens in a new tab) · Lecture Halls (opens in a new tab) · Conference Rooms (opens in a new tab)
Who we activate for
Built for five kinds of partners
VPR's audiences span well beyond the standard campus rental; the same spaces are increasingly serving these five groups.
Corporate & institutional partners
Sponsorships, activations, and long-term relationships built on campus assets.
Film & media productions
Location scouting and commercial filming support, permits included.
Event organizers
Full-scale production, from single-day bookings to festival-size activations.
Community organizations
Gathering space for programming that serves the neighborhood around campus.
University stakeholders
Faculty, staff, and student organizations booking space for university business.
Good to know
Booking, permits & production basics
A quick overview of how the process generally works; your VPR contact will confirm the specifics for your booking.
Who can book a VPR space? +
Faculty and staff, registered student organizations, and external groups can all request space. The process and requirements differ slightly depending on which of those you are.
Do I need a permit for amplified sound? +
Yes, events with music, PA systems, or other amplified sound require a permit as part of the standard booking process.
What if my event involves filming? +
Commercial filming has its own fee structure and requirements. Reach out early so the team can scope the shoot alongside site access and any prep the location needs.
Is insurance required? +
External groups are generally expected to carry event insurance. Your VPR contact will confirm exactly what's needed for your specific booking.
Can VPR help produce the event, not just rent the space? +
Increasingly, yes. From the Car Show to sponsor activations, VPR is building out event production and partnership support alongside traditional venue rental.
How far in advance should I reach out? +
As early as possible, especially for large-format activations on Lot 5, or anything involving outside vendors, filming, or sponsors.
Get in touch
Tell us what
you're building
Route your inquiry to the right corner of VPR, and a member of the team will follow up.
Book a space
Athletics facilities, performance spaces, classrooms, and outdoor areas, for single events or recurring use.
Start a booking ↗Plan a production
Event production, film & photo location requests, sponsor activations, and community programming.
Email the team ↗Discuss a partnership
Corporate partnerships, sponsorships, and long-term opportunities built on university assets.
Email the team ↗