Sponsorship Guide

Cal State LA Car Show | Sponsorship Opportunities
Sleek Porsche in Los Angeles sunset
Sponsorship Opportunities

Cal State LA’s First Annual Car Show

Where the LA car culture meets the future.

2026
Classic muscle car detail

Welcome to a Strategic Partnership

We invite you to partner with Cal State LA for our first-ever campus car show, uniquely located in the heart of Los Angeles’ car culture. This inaugural event will showcase a diverse range of vehicles, from classic cars and custom builds to modern performance and electric vehicles.

University students collaborating

Supporting Our Vision & Mission

Our mission is to turn community passion into measurable impact by funding student scholarships, faculty research, and experiential learning.

  • Student Success & Faculty Research
  • Community & Civic Engagement
Crowd at an outdoor event

Engage With Our Community

Target Audience: Network of 20,000 students, 50,000+ alumni, and automotive enthusiasts.

  • Diverse audience of Gen Z and Millennial students
  • Authentic access to multicultural markets
Aerial view of a parking lot event

The Ideal Host

Cal State LA offers a uniquely credible and strategic setting for a first-of-its-kind campus car show rooted in Los Angeles culture. With the infrastructure and institutional support required, we provide sponsors with confidence in execution.

Electric vehicle charging

Sustainability and the Future

The car show will feature award-winning sustainable vehicles, highlighting the technologies shaping the future of mobility.

Calendar and event planning

Car Show at a Glance

Date & Time
April 25, 2026, 10:00 AM – 5:00 PM
Location
Lot 5, Los Angeles, CA 90032

Sponsorship Opportunities

Engage with attendees through flexible sponsorship options designed to provide targeted exposure, on-site presence, and impactful brand recognition throughout the Cal State LA Car Show experience.

Golden Eagle Grand Prix

$25,000

Top-tier sponsorship offers exclusive benefits for one sponsor.

  • Event naming rights
  • Ignite sponsorship first right of refusal (2027)
  • Campus signage and branding
  • 30 VIP passes to sponsor tent
  • 10×10 vendor booth
  • One-year website feature
  • Logo on marketing materials
  • Digital display placement
  • 3 social media mentions
  • Car Show Calendar (2027) feature
  • Entertainment acknowledgment
  • Limited to one sponsor

Engine Block

$12,500

High-visibility sponsorship highlights leadership in student and faculty success.

  • Event quadrant naming
  • Driving Force first right of refusal (2027)
  • 18 VIP passes to sponsor tent
  • 10×10 vendor booth
  • One-year website feature
  • Logo on marketing materials
  • Digital display placement
  • Banner recognition
  • 2 social media mentions
  • Car Show Calendar (2027) feature
  • Entertainment acknowledgment
  • Limited to 4 sponsors

Pit Crew

$6,000

Prominent event and digital recognition with VIP engagement.

  • 12 VIP passes to sponsor tent
  • 10×10 vendor booth
  • One-year website feature
  • Logo on marketing materials
  • Digital display placement
  • Banner recognition
  • 1 social media mention
  • Car Show Calendar (2027) feature
  • Entertainment acknowledgment

Cruise Control

$3,000

Strong brand visibility with VIP access and alumni recognition.

  • 6 VIP passes to sponsor tent
  • 10×10 vendor booth
  • One-year website feature
  • Logo on marketing materials
  • Car Show Calendar (2027) feature
  • Entertainment acknowledgment

Showcase

$1,500

On-site presence with brand recognition and VIP access.

  • One-year website feature
  • 10×10 vendor booth
  • 3 VIP passes to sponsor tent
  • Logo on marketing materials

Community Drive

Minimum $500

Targeted recognition with event and digital exposure.

  • 6-month website feature
  • 2 VIP passes to sponsor tent
  • Logo on marketing materials