Rosalina Cardenas, Univision
Rosalina is the Vice President Political & Advocacy Group, Univision
Rosalina Cardenas is a leading expert in the power and complexities of the Latino electorate and how to speak to it effectively. As Vice President of Political, Advocacy, and Government at Univision Communications Inc., Rosalina is committed to helping numerous political, advocacy and issue campaigns across the country understand how best to win the hearts, minds and votes of Latinos.
Before returning to Univision in January 2012, she was a principal at a full service bilingual advertising agency with a focus on political, advocacy and education campaigns. For the prior 10 years she worked with organized labor across the country, including SEIU and UFCW, with various Independent Expenditures, and C3’s such as Mi Familia Vota and Center for Immigrant Democracy.
Rosalina received her bachelor’s degree from California State University at Los Angeles and her MBA from the Graziadio School of Business and Management. Her post-graduate work includes the Executive Program in Public Policy at the Kennedy School of Government at Harvard University and the Management and Leadership Development Program at the Center for Creative Leadership.
Rosalina resides in South Pasadena, California with her husband and their three children.