H. Rika Houston
Professor of Marketing; Ph.D., University of California, Irvine
Contact: (323) 343-2968
E-mail: [email protected]
- International business and marketing
- International consumer behavior
- Cultural marketing
- Marketing management
Tyrone Jackson
Associate Professor of Marketing; Ph.D., UC Berkeley
Contact: (323) 343-2970
E-mail: [email protected]
- Direct marketing
- Data mining and analytics
- Data warehousing
- Market research
- eBusiness
- Strategy formulation
- Engagement management and delivery
- New business model development
- Organizational design
Richard Kao
Professor of Marketing; Ph.D., University of Michigan
Contact: (323) 343-2963
E-mail: [email protected]
- International marketing
- Marketing management
- Consumer behavior
- Pacific Rim trade and investment issues
- Warehouse store marketing
- Consumer buying behavior in the U.S. and Taiwan
- General trading companies in Japan, Korea and Taiwan
- Influence of Confucianism on management practices
Fluent in: Chinese.
Freddy Lee
Professor of Marketing; Ph.D., University of British Columbia, Canada
Contact: (323) 343-2967
E-mail: [email protected]
- Banking
- Real estate investing
- Financing
- Price quality heuristic
Fluent in: Mandarin, Taiwanese.
Moonsong David Oh
Professor of Marketing; Ph.D., University of Pennsylvania-The Wharton School
Contact: (323) 343-2800
E-mail: [email protected]
- International business and marketing
- International trade and export strategies of South Korea and Taiwan
- Comparisons of Japanese, Korean and Chinese management practices
- Analyses and surveys of Korean businesses in the Los Angeles area.
Shirley M. Stretch-Stephenson
Professor of Marketing; Ph.D., Ohio State University
Contact: (323) 343-2963
E-mail: [email protected]
- Retailing/merchandising management and strategy
- Marketing ethics and social responsibilities.
- National marketing and retailing