PROFILE
Dr. Muhammad M. Mollah is an Assistant Professor of Marketing, College of Business and Economics, California State University, Los Angeles since Fall 2023. Prior to joining CAL State University LA, he earned his PhD and MBA degree (in Marketing) from Saint Louis University and Western Michigan University respectively. He also spent nearly nine and half years as an Assistant Professor of Marketing, Southeast University in Bangladesh. His primary research interests are in the area of upper echelon, marketing strategy, new product introduction (NPI), corporate social responsibility (CSR), and marketing-finance interface.
Dr. Muhammad serves as a reviwer:
- Journal of Psychology & Marketing
Dr. Muhammad serves as a Track Chair (Marketing Strategy) - SMA 2024:
- Society for Marketing Advances (SMA) Conference, Tampa, Florida
EDUCATION
PhD - Marketing, Saint Louis University
MBA - Marketing, Western Michigan University
MBA - Marketing, University of Rajshahi, Bangladesh
BBA - Marketing, University of Rajshahi, Bangladesh
TEACHING INTEREST
Muhammad's teaching interests lie within the realms of Strategic Marketing, Marketing Research, and Research Methods. Muhammad has taught courses on Principles of Marketing, Global Business, International Marketing, Business Resaerch Methods.
RESERACH INTEREST
Muhammad's research focuses on upper echelon dynamics and marketing strategy, particularly exploring CEO personality traits, new product innovation (NPI), marketing alliances, corporate social responsibility (CSR), sustainibility, and marketing - finance interface.
His work has been showcased and accepted at prominent marketing and international business conferences such as AMA, AMS, SMA, and AIB. He also received best paper awards from Eastern Academy of Managemnet and Academy of International Business Southeast (AIBSE).
SELECTED PUBLICATIONS
Ferguson, K., Hair, Joe, Silva, V., Brochado, O., & Muhammad, Mollah (2017): Consumer Perceptions of Sustainability: An Exploratory Study. International Journal of Business Marketing and Decision Science (IJBMDS), Vol. 10, No. 1. (2017); ISSN: 2769-7428, DOI/Link: https://scholar.google.com/citations?user=OLQyd8oAAAAJ&hl=en&oi=ao