Marketing (323) 343-2960


H. Rika Houston

Professor of Marketing; Ph.D., University of California, Irvine

Contact: (323) 343-2968

E-mail: hhousto@calstatela.edu

Houston is an expert on international business and marketing; international consumer behavior or ‘cultural marketing’; and marketing management. She also authored “Culture and Corruption in International Markets: Implications for Policy Makers and Managers” in Consumption, Markets, and Culture (2001).


Tyrone Jackson

Associate Professor of Marketing; Ph.D., UC Berkeley

Contact: (323) 343-2970

E-mail: tjackso4@calstatela.edu

Dr. Jackson has more than 17 years experience in retail, financial services, high-tech, manufacturing, and communications industries with the last 10 years in senior management positions for management and IT consulting firms, Accenture and KPMG Consulting. His areas of expertise are in database and direct marketing, data mining and analytics, data warehousing, market research, multi-channel Customer Relationship Management (CRM), and eBusiness. His capabilities are in strategy formulation, engagement management and delivery, new business model development, and organizational design. He has worked with such Fortune 500 companies as Microsoft, HP, Sun, Intuit, Wells Fargo, Deutsche Bank, USAA, General Motors, Ace, Nordstrom, Safeway, AT&T, E*TRADE, Wells Fargo, Ford, and Deutsche Bank.


Richard Kao

Professor of Marketing; Ph.D., University of Michigan

Contact: (323) 343-2963

E-mail: rkao@calstatela.edu

Dr. Kao specializes in international marketing, marketing management and consumer behavior. He has done many studies on Pacific Rim trade and investment issues; warehouse store marketing and consumer buying behavior in the U.S. and Taiwan; general trading companies in Japan, Korea and Taiwan; and the influence of Confucianism on management practices of Japan, Korea and Taiwan. He is the author of two marketing books and 30 academic articles.

Fluent in: Chinese.


Freddy Lee

Professor of Marketing; Ph.D., University of British Columbia, Canada

Contact: (323) 343-2967

E-mail: flee@calstatela.edu

Dr. Lee has more than five years of experience in banking, real estate investing and financing. His research is in price quality heuristic, and he has published several articles in the field of marketing.

Fluent in: Mandarin, Taiwanese.


Moonsong David Oh

Professor of Marketing; Ph.D., University of Pennsylvania-The Wharton School

Contact: (323) 343-2800

E-mail: doh@calstatela.edu

Dr. Oh is an expert in international business and marketing. He has done studies on international trade and export strategies of South Korea and Taiwan; comparisons of Japanese, Korean and Chinese management practices; and analyses and surveys of Korean businesses in the Los Angeles area.


Shirley M. Stretch-Stephenson

Professor of Marketing; Ph.D., Ohio State University

Contact: (323) 343-2963

E-mail: sstretc@calstatela.edu

Dr. Stretch specializes in retailing/merchandising management and strategy. She has taught courses on marketing ethics and social responsibilities. Her articles have appeared in magazines and journals, and she is in demand as a panelist at many national marketing, and retailing conventions. She is a member of ten professional associations. Her students have earned national and regional marketing awards. She has also coordinated projects—with the U.S. Office of Personnel Management (OPM), the FBI, and several automobile companies—in which student teams conducted research, developed and executed marketing plans.