||College of Business and
Department of Marketing
Dr. Shirley Stretch-Stephenson
Knows as "Dr. Stretch"
Office: Simpson Tower F913
Dr. Stretch's teaching and research interests center around marketing educational, retailing, e-commerce and business education in general. She has done numerous professional presentations and conducted marketing and retailing seminars in the United States and China. Her publications are numerous and include a Retail Internship textbook. Professionally, she has severed as President of the Western Marketing Educators' Association, now Marketing Educators' Association (MEA), 1996-977 and the Atlantic Marketing Association, 1995-96. She has hosted conferences for American Collegiate Retailing Association (ACRA), Western Marketing Educators' Association, Atlantic Marketing Association, and Pi Sigma Epsilon as well as assisted with numerous professional activities at various professional organizations. She served as President of the Single Ski Club in 1994-95 as she enjoys snow skiing as well as the travel and outdoor activities associated with it.
Over the years, Dr. Stretch is probably most noted for the Marketing Internship classes. She has done marketing internship classes with various Fortune 500 companies such as Frito Lay, Apple, and General Motors divisions such as Cadillac, Pointac, Chevrolet, and Saturn. Currently Dr. Stretch is overseeing student projects which conduct research of the awareness Cal State LA has regarding the FBI along with planning a marketing campaign to increase awareness of FBI careers on campus. Through Dr. Stretch's leadership, Cal State LA was one of five school nation wide selected to participate in the first Office of Personnel Management (OPM) Marketing Internship in 2003. The goal of the project was to get more minority students especially Hispanics to consider and apply for jobs with the Federal Government. Students who take the classes indicate -- (1) it was well worth the effort as it stretched, challenged, developed them in ways they will always appreciate and had never expected, (2) it helped them integrate all of their marketing education and (3) it helped them to understand what a career in marketing would entail. In general, the ability to develop a plan, to get it approved and to be provided with a budget to actually implement, control, and evaluate their efforts proves to be very beneficial to student's educational growth and development. The classes have opened many career positions for students.
She has served as Advisor to Pi Sigma Epsilon, a student national sales and marketing organization. During her tenure as faculty advisor, Pi Sigma Epsilon (PSE) has won several top national awards for their projects and their overall club activities. The Top Marketing project award was given for the 1997 General Motors Marketing Internship (GMMI) project done through a two quarter class offered every other year. The students have also received the Most Creative Promotion award from Edventure for the 1999 GMMI project where the students planned, developed and executed a Golf Tournament.. PSE has received the Special events award in both 2001 and 2002 which is a multi-media presentation of a service project to the community. It has hosted the National PSE Conference on the west coast several times.
Ph.D. Marketing and Retailing 1982
M.B.A. Marketing 1977
M.S. Clothing and Textiles 1972
B.S. Fashion Design 1971
CLASS LIST - Summer 2005
Pi Sigma Epsilon, Phi Chapter (National Marketing Fraternity) -
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This document was last updated on 06/23/05