Introduction
Teaching Interests
Research Interests
Educational Background
Schedule
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|
School of Business and Economics
Department of Marketing
Moonsong David OH
Professor
Office: ST F915
Phone: (323) 343-2967
FAX: (323) 343-5462
Email: doh@calstatela.edu
INTRODUCTION
I was born and raised in Korea. At age 25, I came to the United States
to pursue graduate studies in business administration. Prior to coming
to CSLA., I taught 10 years at Indiana University. Since 1980 I have been
teaching a variety of marketing and international business courses at CSLA.
I have been an Associate Dean for the School and a Department Principal
Advisor and a faculty advisor for International Business club. I also serve
as director of the World Trade Education Center.
TEACHING INTERESTS
In addition to the basic courses in marketing and international business,
I enjoy teaching advanced courses in international marketing and marketing
managment. I would like to develop a new international marketing course
with a focus on the Pacific Asian region.
RESEARCH INTERESTS
My primary research interests are in the areas of international trade,
international marketing, and comparative management. I am also interested
in issues dealing with small ethnic businesses. Consequently, I have published
a number of articles in these fields.
Representative Professional Activities
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Date
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Publications/Presentations
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| 1995 |
"Trade and Economic Cooperation Between Korea and the US."
Korean Peninsula and Pacific-Rim Community, Edited by Yongje
Kim, Seoul, Korea, Park Young Sa. |
| 1995 |
"Korea-US Trade: Status and Prospect." Proceedings
of the Conference on Korea-US Relations in the Era of Globalization,
Seoul, Korea. |
| 1994 |
"Trade and Economic Cooperation Between Korea and the US in
the Post-GATT Era." Proceedings of the First International
Conference on Korea and the Asia Pacific Region, Los Angeles, California. |
| 1991 |
"Export Marketing Strategies: The Cases of Korea and Taiwan"
(Co-author: Richard Kao) Proceedings of 1991 Western Social Science
Association Conference, Reno, Nevada. |
| 1991 |
"A Comparative Analysis of the Influence of Confucianism on
Management Practices: The Cases of China, Japan, and Korea." Proceedings
of the Fourth International Conference on Comparative Management, Kaohsiung,
Taiwan. |
For complete list of my publications please click on Publications.
EDUCATIONAL BACKGROUND
Ph.D. International Business and Applied Economics 1970
The Wharton School, University of Pennsylvania
Philadelphia, PA
MBA Marketing 1965
Cornell University
Ithaca, NY
MA Business Law 1962
Seoul National University
Seoul, Korea
BA Economics and Public Administration 1960
Seoul National University
Seoul, Korea
Winter 98 SCHEDULE
| Course |
Sect. No. |
Title |
Units |
Day & Time |
Room |
| MKT 358 |
01 |
International Business |
4 |
M 6:10-10:00 pm |
SH-C342 |
| MKT 542 |
01 |
Seminar in Marketing Management |
3 |
W 6:10-9:00 pm |
ST-912 |
| MKT 598 |
01 |
Graduate Directed Study |
1 |
TBA |
|
OFFICE HOURS
| Day |
Time |
| Monday |
4:00-6:00 PM |
| Wednesday |
4:00-6:00 PM |
|
