William M. London

William M. London
College of Health & Human Services
Department of Public Health
Office Location: ST 320
Phone: 323-343-5867 Email: wlondon@exchange.calstatela.edu

INTRODUCTION

I began my Cal State LA career in the 2006-2007 academic year as coordinator of the Health Science Program. In Fall 2007, I began my appointment as a professor in the Health Science Program (which later became the Department of Health Science and is now a B.S. degree program in the Department of Public Health). My previous faculty appointments were at Kent State University, College of Saint Elizabeth (Morristown, NJ), Walden University, Touro University International (now Trident University International), Charles Drew University of Medicine and Science, and California State University, Long Beach. I've also had administrative positions at RAP Inc. (telephone crisis hotline and telephone reassurance program for homebound elderly in Genesee County, NY), the American Council on Science and Health, and Columbia University's Mailman School of Public Health.

I was the founding president of the Ohio Council Against Health Fraud, Inc. and the president of the National Council Against Health Fraud. I am one of two North American editors of the journal Focus on Alternative and Complementary Therapies (FACT) (since 2012), associate editor of the e-newsletter Consumer Health Digest (since 2002), a co-host of the Credential Watch website (since 2005), a member of the editorial board of the American Journal of Health Behavior, a founding member of the board of associate editors of the journal Health Behavior and Policy Review, a member of the review board of the Journal of Health Education Teaching Techniques, a member of the peer review board of the Journal of Health Education Teaching, a section editor (complementary and alternative medicine) for the California Journal of Health Promotion, a reviewer for the journal Pedagogy in Health Promotion, and a consultant to the Committee on Skeptical Inquiry.


TEACHING INTERESTS

Major areas of emphasis in my teaching include the importance of: information literacy, numeracy (numerical literacy), healthy skepticism, science & ethics-based practice, and consumer advocacy regarding public health issues. I like to teach about addiction, risk perception, priority setting in public health, and human vulnerability to deception and misperception related to health. I have taught more than fifty different undergraduate and graduate courses during my career. I've taught these courses at Cal State L.A.: 

  • Community Health Care Programs
  • Directed Study
  • Drugs and Health
  • Health Promotion
  • Health and Wellness
  • Health Care Delivery System
  • Healthy Skepticism
  • Introduction to Epidemiology
  • Introduction to Higher Education
  • Introduction to Research Analysis and Technical Writing
  • Internship
  • Proseminar: Current Issues in Health
  • Psychophysiology of Substance Abuse and Violence
  • Public Health Administration
  • Selecting Medical Products and Services
  • Statistics in Health and Human Services
  • Theory and Principles of Public Health
  • Transition to California State University, Los Angeles for Health and Human Services Majors

RESEARCH

Most of my writings address health-related misinformation, sensationalism, superstition, pseudoscience, opposition to science, fraud, and quackery in advertising, publicity, and direct selling via print and electronic media. I am currently studying how practicing chiropractors mislead consumers about services they provide to patients. Several of my students have conducted similar investigations focusing on other types of licensed practitioners. 


PUBLICATIONS AND PRESENTATIONS

Title

Date

Barrett, S. & London, W. (eds.). Consumer Health Digest e-newsletter. weekly issues since 2001
London, W. Quack Busters' leader William Jarvis dies at 80Skeptical Inquirer, 40(4):8-9.

2016, July/August; Web version: 2016, March 22

London, W. The Cancer Control Society. Presented at SkeptiCamp LA 2016, Skeptics by the Sea, Santa Monica College, Santa Monica, CA. 2016, May 7
London, W. Value of armchair providing mechanical massage and mental relaxation programmes is not established for workplace health promotion. Focus on Alternative and Complementary Therapies. 21(1):44-45. DOI: 10.1111/fct.12222 2016, March
London, W. A chiropractor's dinner seminar promoting laser treatment of arthritisSkeptical Inquirer (Renegades & Rascals column). 2016, February 10

London, W. A non-rigorous investigation of aroma-acupressure and aromatherapy treatment of dementia-associated agitation. [summary and commentary] Focus on Alternative and Complementary Therapies. 20(3-4):146-147. DOI: 10.1111/fct.12206. Article first published online November 24, 2015.

2015, December
London, W. Continuing education in the toxin haunted world of the Cancer Control SocietySkeptical Inquirer (Renegades & Rascals column). 2015, November 9
London, W. Skeptical activism of the Investigation NetworkSkeptical Briefs, 25(3):3-4. 2015, Fall
London, W. The year 2525 ain't what it used to be. [review of the Skeptics Society conference on the future of science and humanity]. eSkeptic.  2015, June 17

London, W. Charlotte Gerson: Promoter of cancer “therapy” that failed the “Wellness Warrior”Swift (James Randi Educational Foundation).

2015, March 26

London, W. Student-developed Health “Street Smarts” Fairs to promote critical thinking on campus. Poster presented at the CSU Symposium on University Teaching: “GRIT: Exploring perseverance, mindset and character in the classroom.” California State University, Los Angeles, CA.

2015, March 14

London, W. Calling out the vaccine-fear-mongering "chiroquactic" establishmentSwift (James Randi Educational Foundation).

2015, March 12

London, W. A group stance on vaccination. Los Angeles Times, p. A12. Published online as: Chiropractors have no businesses giving advice on vaccines. Los Angeles Times.

2015, March 9/10

London, W. New memoir from the iconoclastic Edzard ErnstSwift (James Randi Educational Foundation).

2015, March 9

London, W. [Review] CG Brown. The Healing Gods: Complementary and Alternative Medicine in Christian America]. Focus on Alternative and Complementary Therapies. 20(1):e1-e3. DOI: 10.1111/fct.12168. 

2015, March
London, W. The Straw Protocol: A Chiropractor’s Aggressively Promoted Neuropathy TreatmentScience-Based Medicine. 2015, February 27

London, W. ‘Brain Porn’ in NBC Nightly News ‘Power of Prayer’ Follow-upSwift (James Randi Educational Foundation).

2015, January 21

London, W. NBC Nightly News Wields the Power of Pandering in ‘Power of Prayer’ Report. Swift (James Randi Educational Foundation). Reprinted by Richard Dawkins Foundation for Reason and Science.

2015, January 12

London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 6]Swift (James Randi Educational Foundation).

2014, December 30

London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 5: the Cancer Holocaust Ploy]Swift (James Randi Educational Foundation).

2014, December 24
London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 4]Swift (James Randi Educational Foundation). 2014, December 16
London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 3]Swift (James Randi Educational Foundation). 2014, November 28
London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 2]Swift (James Randi Educational Foundation). 2014, November 19
London, W. Untruths About Cancer in the Failed “Quest for Cures” [Part 1]Swift (James Randi Educational Foundation). 2014, November 12

London, W. No Healing Miracles Found in ‘John of God’ Follow-Up Investigation. Swift (James Randi Educational Foundation). Reprinted by Richard Dawkins Foundation for Reason and Science

2014, November 3

London, W. Another Brain Cancer Patient Suffers and Dies Following Burzynski TreatmentSwift (James Randi Educational Foundation).

2014, October 27

London, W. Health “street smarts” fairs. Presented at the Skepticamp event, Center for Inquiry—Los Angeles, Hollywood, CA.

2014, October 25

London, W. Disgraceful revelations about “faith healer” Ernest AngleySwift (James Randi Educational Foundation).

2014, October 17

London, W. Why I oppose quackerySwift (James Randi Educational Foundation).

2014, September 30
London, W. Medical Renegade Paul M. Fleiss, M.D. Dead at 80. 2014, August 12

London, W. Some recent stories of tainted supplements

2014, July 21

London, W. Weak evidence of effects of yoga on sexual function in women with metabolic syndrome. [summary and commentary] Focus on Alternative and Complementary Therapies. 19(2):107-108. DOI: 10.1111/fct.12103/

2014
London, W. The predictive value of screening tests and phone calls from guys you want to love you, part 3 2014, January 19

London, W. Kevin Trudeau tops the list of the dirtiest dozen ducktors of 2013

2014, January 10
London, W. Winter Solstice 2113. Richard Dawkins Foundation for Reason and Science.  2013, December 25
London, W. Education content areas: consumer health. p. 190-192.  In A. C. Cory & D. C. Wiley (eds.), Encyclopedia of School Health. Los Angeles: Sage Reference. ISBN: 9781412996006 2013

Amado, Y. & London, W. The precautionary principle. In L. W. Green (editor emeritus) & D. V. McQueen (editor). Oxford Bibliographies: Public Health. Oxford University Press. 

2013

Barrett, S. & London, W. Acupuncture’s elephant in the room. JAMA Intern Med, 173(8):712-713.

2013

Barrett, S., London, W., Kroger, M., Hall, H., & Baratz, R. Consumer Health: A Guide to Intelligent Decisions, Ninth Edition. McGraw-Hill Higher Education. (Also co-authored earlier editions in 1997, 2002, and 2007.)

2013
London, W. The predictive value of screening tests and phone calls from guys you want to love you, part 2. 2013, December 31
London, W. The predictive value of screening tests and phone calls from guys you want to love you, part 1. 2013, December 21
London, W. A communication autopsy of a feel-good television news health story 2013, December 9

London, W. Justification for chiropractic care to prevent recurrence of neck pain remains elusive. [summary and commentary] Focus on Alternative and Complementary Therapies. 18(1):37-38. DOI: 10.1111/fct.12009_2. Article first published online Feb. 2013. 

2013
London, W. 2012 Annual Slim Chance Awards announced. healthgadfly. 2013 January 2

London, W. [Review] Clinical Research in Complementary Therapies: Principles, Problems, and Solutions, 2nd Edition. Focus on Alternative and Complementary Therapies, 17(1)e3-e8. DOI: 10.1111/j.2042-7166.2011.01107.x Article first published online: 19 Oct 2011. http://onlinelibrary.wiley.com/doi/10.1111/j.2042-7166.2011.01107.x/full

2012

London, W. Please don’t define “complementary and alternative medicine practices!”  Science-Based Medicine.

2011, October 28

London, W. Clinical effects of chiropractic on infantile colic. [summary and commentary] Focus on Alternative and Complementary Therapies, 16(3), 241-242. DOI: 10.1111/j.2042-7166.2011.01106_14.x

2011

London, W. The promotion of non-science-based healthcare by chiropractors in the city of Los Angeles. Presented at TAM9 (The Amazing Meeting 9) of the James Randi Educational Foundation, Las Vegas, NV.

2011, July 17

London, W. It worked for me! The healthy skeptic’s guide to testimonials. Webinar presentation via HPCareer.Net’s Health Promotion Live. 

2011, April 1

London, W. [Review] Fundamentals of Complementary and Alternative Medicine [4th Edition]. Focus on Alternative and Complementary Therapies, 15(4), 334-338. Article first published online: 25 Nov 2010. DOI: 10.1111/j.2042-7166.2010.01054_1.x. 

2010

London, W. Fallacies and falsehoods at the 2009 Cancer Control Society Convention. Presented at TAM8 (The Amazing Meeting 8) of the James Randi Educational Foundation, Las Vegas, NV.

2010, July 11

London, W. Sugarcoating taxes. Los Angeles Times, A.32.

2009, October 10

 


 

EDUCATIONAL BACKGROUND

M.P.H. health administration 1995

  • Loma Linda University
    Loma Linda, CA

Ed.D. health education 1986

  • University at Buffalo (SUNY)
    Buffalo, NY

Ed.M. health education 1984

  • University at Buffalo (SUNY)
    Buffalo, NY

Ed.M. educational psychology 1984

  • University at Buffalo (SUNY)
    Buffalo, NY

B.A. biological science 1980 & B.A. geography 1980

  • University at Buffalo (SUNY)
    Buffalo, NY

I also completed all coursework toward an M.S. in clinical research at Charles R. Drew University of Medicine and Science, Los Angeles, CA

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