Somak Banerjee

Somak  Banerjee profile picture
College of Business and Economics
Marketing
Office Location: ST F510
Phone: (323)343-2964 Email: sbanerj3@calstatela.edu

 

Education

B.Sc.- 2010
M.Sc.- 2012
PhD - 2018

Teaching Interests

Somak’s teaching interests are in Business Statistics, Marketing Research and Marketing Analytics. Somak has taught courses on Principles of Marketing, Business Statistics, Marketing Research and Marketing Strategy (capstone course for marketing major undergraduates students).

Research Interests

Somak’s research interests fall under the broad domain of behavioral research and specifically in the sub domains of behavioral signaling, behavioral pricing and responsible consumption practices. His research has been presented/accepted in international conferences like AMA, AMS, AIB, etc. His research has also been recently published in a top tier marketing journal: Journal of Marketing Research.

 

 

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