PRIMARY COLOR PALETTE
Color is one of the most important and easily recognized aspects of a university brand. Incorporating colors outside of this palette can confuse audiences and weaken our objectives for brand recognition.
The University's signature color scheme is Cal State LA Gold (Pantone 116) and Black.
CAL STATE LA GOLD
PANTONE 116 C
C0 M10 Y98 K0
CMYK
#FFCF00
HEX
R255 G207 B0
RGB
BLACK
PANTONE TRUE BLACK
C75 M68 Y67 K90
CMYK
#000000
HEX
R0 G0 B0
RGB
SECONDARY COLOR PALETTE
These colors are supported by a complementary color palette of Golden Eagle Gold, Dark Gray, Light Gray and White. The complementary color palette is intended for use as accent colors. These colors are not meant to be the lead colors on any communication pieces (except for White, which is the default color of many documents).
GOLDEN EAGLE GOLD
PANTONE 111 C
C0 M17 Y100 K33
CMYK
#AA8B00
HEX
R170 G139 B0
RGB
DARK GRAY
PANTONE 7540 C
C67 M54 Y46 K40
CMYK
#4B5058
HEX
R75 G80 B88
RGB
LIGHT GRAY
PANTONE COOL GRAY 8
C44 M34 Y29 K10
CMYK
#888B95
HEX
R136 G139 B149
RGB
WHITE
PANTONE WHITE
C0 M0 Y0 K0
CMYK
#FFFFFF
HEX
R255 G255 B255
RGB
TYPOGRAPHY
Cal State LA has selected two typefaces for the University brand.
FUTURA
Futura is our primary headline font, meant to grab attention in small bits of text. Two line weights—Futura Bold and Futura Book/Regular—are allowed for Cal State LA brand usage.
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Futura Bold should be used in all caps. |
TISA
Tisa is our secondary font, for use in all body copy, sub-headlines, dates and addresses. Four line weights are allowed for Cal State LA brand usage: Tisa Regular, Regular Italic, Bold, and Bold Italic.
If you are a staff or faculty member who creates communication materials for work, please contact the Office of Communications and Public Affairs to request the new fonts.
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Neither of these fonts should be altered in look, shape, or appearance by stretching or distorting their proportions. |
