Colors & Typography

PRIMARY COLOR PALETTE

Color is one of the most important and easily recognized aspects of a university brand. Incorporating colors outside of this palette can confuse audiences and weaken our objectives for brand recognition.

The University's signature color scheme is Cal State LA Gold (Pantone 116) and Black.

CAL STATE LA GOLD

Cal State LA Gold

PANTONE 116


C0 M18 Y100 K0
CMYK


#FFCE00
HEX


R255 G206 B0
RGB 


 

BLACK

BLACK

PANTONE TRUE BLACK


C75 M68 Y67 K90
CMYK


#000000
HEX


R0 G0 B0
RGB 


 

SECONDARY COLOR PALETTE

These colors are supported by a complementary color palette of Golden Eagle Gold, Dark Gray, Light Gray and White. The complementary color palette is intended for use as accent colors. These colors are not meant to be the lead colors on any communication pieces (except for White, which is the default color of many documents).

GOLDEN EAGLE GOLD

Golden Eagle Gold

PANTONE 7754


C35 M41 Y100 K9
CMYK


#a28629
HEX


R165 G134 B41
RGB 


 

DARK GRAY

DARK GRAY

PANTONE 7540


C69 M59 Y52 K33
CMYK


#4a4f55
HEX


R74 G79 B85
RGB 


 

LIGHT GRAY

Light gray

PANTONE COOL GRAY 8


C48 M40 Y38 K4
CMYK


#8a8a8d
HEX


R138 G138 B141
RGB 


 

WHITE

WHITE

PANTONE WHITE


C0 M0 Y0 K0
CMYK


#FFFFFF
HEX


R255 G255 B255
RGB 


 

TYPOGRAPHY

Cal State LA has selected two typefaces for the University brand.

FUTURA

Futura is our primary headline font, meant to grab attention in small bits of text. Two line weights—Futura Bold and Futura Book/Regular—are allowed for Cal State LA brand usage.

 

GETTING IT RIGHT

Futura Bold should be used in all caps.

 

 

TISA

Tisa is our secondary font, for use in all body copy, sub-headlines, dates and addresses. Four line weights are allowed for Cal State LA brand usage: Tisa Regular, Regular Italic, Bold, and Bold Italic.

If you are a staff or faculty member who creates communication materials for work, please contact the Office of Communications and Public Affairs to request the new fonts.

 

 

 

 

 

Getting It Right

Neither of these fonts should be altered in look, shape, or appearance by stretching or distorting their proportions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand - typography - futura

 

 

Brand - typography - tisa regular

Brand - typography - tisa bold