The Case for
Steve McGuire teaches students how to make a solid case study for an organization. In recent years, his students’ efforts have garnered numerous awards.
He is an advisor, a management professor, an expert in entrepreneurship and team creation, and the editor and co-author of Managing Organizational Change (Boston: Pearson, 2001). He offers these perspectives:
What’s a case study?
An excellent case study is above all else a compelling story about an interesting problem, dilemma or decision that needs to be made by real managers or entrepreneurs. An applied research project, a case study examines the background and prospects to help organizations, and the individuals in them, to address pivotal decisions: Should we start a franchise or not? How do we stop our best employees from leaving? What strategy should we pursue to beat our rivals? How we do deal with sexual harassment or discrimination in the organization? And so on.
What are the benefits?
Because solving these managerial (and sometimes ethical) problems is relevant and real, it provides a great source of learning:
‘Smoothie’ business study makes a splash
CSULA graduate student garners Best Mentored Case Award
“To Smoothie or Not to Smoothie?” That was the case study that recently earned Michelle Tse the Best Mentored Case Award at the 2009 annual Western Casewriters Association Conference in Midway, UT.
A CSULA public administration student, Tse examined the prospects and decisions of a family venturing to open a fruit smoothie business. Her study is one in a series of case studies, focusing on Los Angeles entrepreneurs. All papers accepted at the conference were double-blind peer-reviewed.
According to her case synopsis, “As consumers became increasingly health conscious, the smoothie industry was the perfect business opportunity within the U.S. fast-service industry.”
Management Professor Steve McGuire said, “CSULA business students have been working on case studies of L.A. entrepreneurs and other case studies. Case studies are not only publishable research papers; they are also one of the primary ways we teach graduate business management by bringing ‘real’ examples into the classroom. Six case studies were presented at the WCA conference and once again CSULA students brought home an award. Michelle Tse’s case study of a decision to launch a Smoothie franchise is exactly the type of applied research at which our students excel.”
The following papers were also presented by CSULA graduate business students at the WCA Conference:
“The Western Casewriters Conference was a great learning experience. I had the opportunity to network and have my work reviewed by peers, most of whom were professors. They provided a lot of useful input on ways to strengthen my case. As a result, I am currently revising my write-up to incorporate the suggestions I received in hopes of getting my work published. I am a graduate student in the Public Administration program, but took Professor McGuire’s management course because I wanted to gain a better understanding of management in the real world. Professor McGuire’s class showed me just that—a taste of the real world. I did not expect I would be conducting an actual case study nor was I anticipating on presenting my work at a conference. My experience at CSULA provides both the practical and theoretical elements I need to one day be an effective community leader.” -- Michelle Tse
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