Graphic and Identity Standards

Cal State L.A.'s graphic and web standards identity program is part of a crucial effort to help the University present a consistent image for all communications. A strong identity is important in presenting ourselves to external and internal audiences in a unified voice that reflects high standards for quality and overall excellence. Cal State L.A.’s identifying elements—including the seal and logotype, fonts and colors—help build awareness for the University, representing its quality and character. A successful identity program depends on University-wide support.

Please review and follow these standards carefully. If you have any questions, please contact the Office of Communications and Public Affairs, ext. 3-3050.

 

UNIVERSITY NAME

The following are approved designations for the campus:

  • California State University, Los Angeles
  • Cal State L.A.

 

UNIVERSITY SEAL

Approved uses of the seal represent the academic mission of the University, including formal events, diplomas, certificates of completion, Honors and Commencement programs, transcripts and official stationery. Permission for other use must be obtained from Gloria Yin in the Office of Communications and Public Affairs at gloria.yin@calstatela.edu. A high-resolution digital file of the seal will be made available once the usage has been approved. 

The official University Seal of California State University, Los Angeles.

Tips for using the University Seal:

  • The University Seal should not be smaller than ½ inch on any publication.
  • Do not attempt to create your own seal. Use the pre-approved graphics.
  • Do not use Cal State L.A. seal as watermark.
  • Do not alter the proportions of any Cal State L.A. seal.
  • Do not add bevels or any effects to any Cal State L.A. seal.

 

UNIVERSITY LOGO

Approved uses for the logotype include University materials that convey information about the programs and services of the University. Examples of logotype treatment: brochures, web pages, t-shirts, flyers, or other incentive items, such as banners or key rings. All such uses, including use by students, must be approved by Communications and Public Affairs. Click on any of the logos below to download a high-resolution digital file (jpg). If your project requires a transparent background on the circle or floating logos, please contact Gloria Yin in the Office of Communications and Public Affairs at gloria.yin@calstatela.edu.

The preferred logo for Cal State L.A. - black text on a white background An official Cal State L.A. logo - yellow text on a black circle   An official Cal State L.A. logo - yellow text on a black square   An official Cal State L.A. logo - white text on a black circle   An official Cal State L.A. - white text on a black square.

   Tips for using the University logo:

  • The University logotype should not be smaller than 3/8 inch on any publication.
  • Do not attempt to create your own school logo. Use the pre-approved graphics.
  • Do not use Cal State L.A. logo as watermark.
  • Do not alter the proportions of any Cal State L.A. logos.
  • Do not add bevels or any effects to any Cal State L.A. logos.

 

OTHER UNIVERSITY LOGOS

The Athletics logo and identity, including the nickname "Golden Eagle" or "Golden Eagles," are property of the Division of Intercollegiate Athletics and require its permission for use. Examples of usage include brochures, web pages, t-shirts, flyers or other novelty items, such as banners or key rings. All such uses must be approved by the Division of Intercollegiate Athletics at (323) 343-3080.

An official Cal State L.A. Athletics Department logo   An official Cal State L.A. Athletics Department logo   An official Cal State L.A. Athletics Department logo   An official Cal State L.A. Athletics Department logo

 

USE OF TYPE

The use of type for printed materials and website is displayed below. Helvetica is preferred, but Arial is an acceptable substitute when Helvetica is not available. Palatino is typically used in print, appearing on University stationery as well as business cards.

The official fonts of Cal State L.A.

UNIVERSITY COLORS

The official University colors are black, gold, and gray.

Cal State L.A.'s official color number 1 is Pantone 116   Cal State L.A.'s official color number 2 is Pantone 426   Cal State L.A.'s official collor number 3 is Pantone Cool Gray 8

Other colors may be used for publications with approval from the Office of Communications and Public Affairs.

 

UNIVERSITY TEMPLATES

 

UNIVERSITY STATIONERY

For official letters, the paper color is cream, but for bulk mailing, white offset book weight is recommended. No other stationery may be created to represent the university unless special authorization is given. Printing order forms for letterheads, envelopes, and business cards can be downloaded here.

 

WEB ACCESSIBILITY

 

All web pages must adhere to the campus' standards of web accessibility. Information regarding accessibility can be found here.

 

EDITORIAL STYLE GUIDE

Do you remember if job titles are capitalized in print? Or if book titles are italicized or set in quotes? The University Editorial Style Guide can help correct your content.