Black and gold graphic bar
Apr. 29, 2005

Carol Selkin
Media Relations Director 
(323) 343-3044



Cal State L.A. 
Office of Public Affairs 
(323) 343-3050 
Fax: (323) 343-6405

For immediate release:

Reel Rasquache
Festival of the U.S. Latino Experience in Film & Art
April 29, – May 1, 2005
Luckman Intimate Theatre, Cal State L.A.

Festival Highlights
For Complete Festival Information log-on to:
All events take place in the Luckman Intimate Theatre unless otherwise noted
* Signifies FREE to the public

FRIDAY, APRIL 29, 2005

11:00-1:30 Michele Serros - Music Hall *

Award-winning write and poet Michele Serros has toured as a Road Poet with Lollapalooza and authored Chicana Falsa and Other Stories of Death, Identity and Oxnard. "Because Serros has the genius to create full-blooded characters in just a few sentences, the poems lend themselves to performances, which are part poetry reading, part stand-up comedy, part theatrical event" –Si magazine. Co-sponsored by CSULA’s PALS Program (Partnership for Academic Learning and Success) Educational Opportunity Program, Student Support Programs, and Cross Cultural Centers.

3:00-5:30 CSU-Entertainment Industry Forum *

A town-hall-style meeting of entertainment executives, political leaders, educators, scholars and students, led by a panel of entertainment industry experts, that will discuss the steps the entertainment industry and the CSU system can take toward the goal of a more diverse workforce.

5:30-7:00 CSU-Entertainment Industry Reception - Golden Eagle
(by invitation)

7:30-9:30 Program 1 - Reel Rasquache Opening Night
Live Music/Spoken Word: Antonieta Villamil - Deep Song for Aztlan, (30 mins.)

For Her/Por Ella (Thriller/Comedy, dir. Albert Xavier, writ. David Matos, 2004, Thriller/Comedy, DVD, 15 mins.) Los Angeles Premiere

Pasaporte rojo/Red Passport (Drama/thriller, prod./dir. Albert Xavier, writ. Michael Masucci, 2003, DVD, 93 mins., USA/Dominican Republic, Spanish and English w/subtitles) Los Angeles Première


11:00-1:00 Program 2 *

The West Coast Eastside Sound Story “Featuring East Los Angeles Rock Legends of the ‘60s.” (Documentary, prod. Hector Gonzalez, dir. Jimmy Velarde, 2005, DVD, 30 mins., English)

Live Music: Cannibal and the Headhunters. They skyrocketed to fame and out of the barrios of East L.A. and to national prominence with their version of Land of a Thousand Dances. The band features founding member Richard "Scar" Lopez.

1:30-3:00 Program 3 - VISIONS

Los Angeles High School Student Film Showcase

3:15-4:15 Live Music: Ollin - Luckman Street of the Arts * Ollin is profoundly influencing American music culture and reinterpreting the image of Mexican Americans.

4:30-6:00 Panel: Intersections of U.S. Latino Filmmaking and the Arts * This panel brings together a group of talented professionals in the fields of writing, directing, composing, set design and others, for an insightful discussion on how the collective process intersects to produce a dynamic media experience.

6:30-8:30 Program 4 – OTHER SHADES OF BROWN

Lucha Libre 4 LIFE! (Prod./writ./dir. Gerardo Sanchez, 2004, DVD, 23 mins., Spanish w/subtitles). World Première

Life’s a Pit (Documentary, writ./prod./dir. Angela Flores, 2004, DVD, 8 mins., English)

Mind If I Call You Sir? (Documentary, prod./writ. Karla E. Rosales, dir. Mary Guzman, 2004, video, 34 mins., English). East Los Angeles Première


In Search of Aztlán (Docu-comedy, dir. Jesús Salvador Treviño, writer: Espiritu Tonantzin. 2003, DVD, 57 mins., Aztlán)

10:30-12:00 Rasquache Reception - JFK Library North Patio

SUNDAY, MAY 1, 2005

11-12:30 Program 6 – CINE POLITICS

Toxic (Drama, prods. Amy Savitsky, Annette Jones, Arelys Carballo, writ. Arelys Carballo, dir. Dan Perez, 2005, video, 16 mins., English). West Coast Première

Dominance and Terror (Documentary, prod./dir. Roberto S. Oregal, 2004, DVD, 15 mins., English). Los Angeles Première

Machetero (Drama, prod./dir. Vagabond, 2004, DVD, 55 mins., English). California Première

1: 00-2:30 Program 7 – DISTAL MYOPIA

No Se Vive, Se Sobrevive (Experimental, prod./dir. José Arriaga, 2004, DVD, 5 mins, English w/subtitles). Los Angeles Première

Un tren para volverte a ver/A Train to See You Again (Drama, prod./dir. Luis Ulloa, writ. James Drown/Luis Ulloa, video, 25 mins., USA-Mexico, English w/subtitles). Los Angeles Première

Left (Drama, prod. Rebecca Gallegos, writ./dir. Mildred Inez Lewis, 2004, DVD, 23 mins., English). East Los Angeles Première

Los unidos/ The United Ones (Drama, prods. Javier Frigerio, Rene Herrera, Roque Santana, writ./dir. Francisco Ramirez, 2004, DVD, 19 mins., Spanish w/subtitles). East Los Angeles Première

Lejos del sol/Far from the Sun (Drama, writ./prod./dir. Javier Prato, 2004, DVD, 15 mins., Spanish and English w/subtitles). World Première

3:00-4:00 Spoken Word: In Lak Ech *

Poetry collective of Xicana multimedia artists.

4:30-5:30 Program 8 - The Driverz Licenz Project
A multimedia performance by poet/performance artist, Juan Felipe Herrera, graffiti artist, Nuke and video artist, Adan Avalos.


Chismosa y manteca en jealousy (Comedy/drama, prod./writ./dir. Aurora Sarabia, 2004, DVD, 7 mins., English)


Only Once In a Lifetime (Drama, prod. Moctesuma Esparza, Alejandro Grattan, dir./writ. Alejandro Grattan, 1979, Video, 97 min., English)

7:30-8:30 Reel Rasquache Honors Ceremony - Moctesuma Esparza Join Reel Rasquache 2005 as we recognize and celebrate the Reel Rasquache 2005 Career Achiever recipient, renowned producer, writer, entertainment industry executive, Emmy winner, Academy Award nominee, education leader, Moctesuma Esparza. A successful producer, and a long-time community activist, Esparza’s films have garnered more than 100 awards including Emmy Award (Cinco Vidas); Clio Award; Academy Award Nomination (Agueda Martinez). The highly successful Esparza-Katz Productions produced the film Selena, The Disappearance of Garcia Lorca and The Rough Riders, a four-hour mini-series for TNT. Since the 1960s, Esparza has been producing Chicano cultural programs for radio and television, and films for Infinity Factory, Bilingual Children's Television and Sesame Street. His inspiring work has been a catalyst for positive change, and was honored with the Cine '98 Award from the San Diego-Baja California Latino Film Festival. He has been a media and film consultant to the Chicano Studies Department at the University of California.

MC: Monica Palacios: In 2002, writer/performer Monica Palacios was honored by Out Magazine on its “Out 100” list for promoting positive Queer images. The Latin Pride Foundation and many other institutions have also honored Palacios. Tentaciones magazine named her one of the 16 most influential LGBT Latinas/os for 2002 for her activism, achievements, visibility and leadership. Her writing appears in many Latino and Queer Anthologies. Palacios is an adjunct professor at UCLA and at UC Riverside.

8:30-9:30 Reel Rasquache Honors Reception

* * * * * * *

Tickets per screening

$10 general admission • $7 students with ID • $5 high school students w/ID (per program)  $2 off with current Metro Pass OR $30 day pass for April 30 or May 1.

To purchase tickets Call: Luckman Box Office (323) 343-6600, Ticketmaster (213) 365-3500, or log on to

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