Kellogg Grant

For immediate release: 06/27/96

Contact: Margie Yu,

Public Affairs Assistant

(323) 343-3047

Cal State L.A. Receives Five-Year Grant from W.K. Kellogg Foundation
to launch a Cultural Competence Certificate Program

Los Angeles, California -- June 27, 1996 -- Building on
the successes of existing campus community service activities
and programs, California State University, Los Angeles has recently
been awarded a five-year grant totaling more than $587,000
from the W.K. Kellogg Foundation to develop a Certificate
Program in Cultural Competency. The Cultural Competence
Certificate Program
has two components: one for non-profit
agency professionals and volunteers; the other for University

According to the Kellogg Foundation, CSLA was chosen for the grant
on the basis of its location within a multicultural community,
the diversity of its student population, its well-established
presence in and collaborative ventures with the diverse Los Angeles
area communities and the extent of its past and present commitments
to community service. Well-suited to offer the education and
training needed to provide effective services to people from a
variety of diverse cultures, the University developed a winning
program for the proposal.

The program establishes a training model that will prepare professional
staff, volunteers, board members and other employees in non-profit
service agencies to become culturally sensitive, effective providers.
To achieve this goal the program includes a 10-week experience
in which students will reside in culturally different homes while
volunteering in the day time at non-profit youth-serving and social
service agencies. Other expected outcomes are increased community
empowerment and motivation for students to return to their communities
to work or volunteer in social service capacities.

"This type of training is fundamental for students in Social
Work, Youth Agency Administration, Nursing, Criminal Justice,
Education, Communication Studies and virtually all the Health
Sciences," says Principal Investigator Ruth Wu, former
Dean of the CSLA School of Health and Human Services and Emerita
Professor of Nursing. "Health and social service professionals
need diversity instruction in cross-cultural communication and
interpersonal skills, problem-solving and conflict resolution
to address the complex problems of violence, alcohol and drug
abuse, teen pregnancy and at-risk behaviors that lead to sexually-transmitted

Wu, a San Gabriel resident, continues, "Traditional
college curricula have not provided non-profit service agency
personnel with the tools and skills necessary to be sufficiently
prepared to work within multicultural and diversely stratified
communities. Nor have they taught students how to adapt to inner-city
youth and to those from the very communities in which the service
organizations habitually exist."

"Because organizational flexibility and cultural sensitivity
is often lacking," adds Marcel Soriano, Associate
Professor of Education and one of the CSLA faculty contributing
to the project, "the effect of inadequate training has often
led to delivery of ineffective services."

This fall CSLA is targeting an enrollment of 20 students to the
first student Certificate Program. Each student will be assigned
to a family from a different culture and to an agency partner,
such as Boy Scouts, YMCA, Boys and Girls Club, and Red Cross.
Students will be recruited from all disciplines; however, the
majority is expected to come from health, education and social
service majors.

The Certificate Program targeted for University students will
be phased in as part of the regular course offerings as the grant
is gradually reduced. The Certificate Program, targeted for the
professional and volunteers employed in the social service sector
and developed with W.K. Kellogg Foundation support, will be offered
after the first year through the CSLA Office of Continuing Education.
A major emphasis of the project will be an evaluation of the
strategies used in the model and dissemination of the findings
to a national audience.

The W.K. Kellogg Foundation was established in 1930 to "help
people help themselves through the practical application of knowledge
and resources to improve their quality of life and that of future
generations." Its programming activities center around the
common visions of a world in which each person has a sense of
worth; accepts responsibility for self, family, community, and
societal well-being; and has the capacity to be productive and
to help create nurturing families, responsive institutions, and
healthy communities.

To achieve the greatest impact, the Foundation targets its grants
toward specific focal points or areas. These include: health
care; food systems and rural development; youth and education,
and higher education; and philanthropy and volunteerism. A developing
theme is technology. When woven throughout these areas, funding
also is provided for leadership; information systems; efforts
to capitalize on diversity; and family, neighborhood, and community
development programming. Grants are concentrated in the United
States, Latin America and the Caribbean, and southern Africa.

For more information on the grant or the Certificate Program,
call the CSLA Research and Sponsored Programs office, (323) 343-5366.

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