CSLA Partnership with City of Pasadena


CONTACT: Margie Yu,

Public Affairs Assistant

(323) 343-3050

Cal State L.A. Develops International Business Communication Project
In Partnership With Pasadena Chamber of Commerce

Los Angeles, October 18, 1995 -- Pasadena businesses will
have an opportunity to become globally competitive through a major
grant recently awarded to California State University, Los Angeles
to develop International Business Communication expertise. The
grant, received by Professor Linda Beamer at Cal State L.A.'s
School of Business and Economics, matches more than $125,000
from the United States Department Of Education (DOE) with resources
from Cal State L.A. to equal $253,000. The DOE Grant was one of
only 20 awarded nationally this year under the DOE Business
and International Education

The grant will help launch various activities in Pasadena, including
workshops for area businesses, annual colloquia with key speakers
from Pacific Rim countries, a certificate program at CSLA in International
Business, and internship programs for students.

The Pasadena Chamber of Commerce, in partnership with CSLA's
School of Business and Economics, will help identify businesses
that can benefit from workshops and can use student interns who
are fluent in Spanish, Korean, Chinese, and other languages. Pasadena
Chamber of Commerce members will also have the opportunity to
attend colloquia in order to consult with high-level government
speakers from Pacific Rim countries who make the regulations for
U.S. firms. The specially-designed workshops will cater to the
individual needs of 20 companies as they reach out to foreign
markets, undertake overseas joint ventures or establish global

For information on the International Business Communication
, call Professor Linda Beamer, CSLA Department of Marketing,
(323) 343-2966.

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