News Release| Cal State L.A.; MFA Exhibit

November 17, 2009

Note to editors: For a photo of Howard Schneider's MFA exhibition, go to /sites/default/files/univ/ppa/images/mfa-exhibit-turn.jpg

  Rolling art invites viewers to take their ‘turn’ at Cal State L.A.

Schneider’s MFA exhibit features unintended 3-D narratives
at Fine Arts Gallery Nov. 14-28

Los Angeles, CA  –  “It’s Your Turn”—a three-dimensional, physically interactive installation at the Cal State L.A. Fine Arts Gallery Nov. 14-28—features Howard Schneider’s Master of Fine Arts thesis.

A graphic designer and educator, Schneider explained, “Intended ideas are met by unintended results” in the exhibition, which features 19 three-sided columns, measuring 78 inches tall and set on ball-bearings to glide easily.

Advertising art and images from miscellaneous idioms of the 1950s are juxtaposed with quotations on the human condition from three historical figures: Mohandas Gandhi, Sun Tsu, and Friedrich Nietzche.

Schneider said, “Viewers are encouraged to be involved with the art itself in order to complete the viewer experience. They are able to move around the columns, with varying images on each of the three sides, to create different statements. A narrative in construction by one participant can be augmented by another simultaneously. In fact, numerous viewers can participate at the same time, each affecting the other’s outcome.”

The CSULA Fine Arts Gallery is open Monday through Thursday, noon to 5 p.m., and Saturday, noon to 5 p.m.

WHAT:            “It’s Your Turn,” an MFA exhibit by Howard Schneider.

WHEN:           Nov. 14–28. Gallery hours are Monday through Thursday, noon to 5 p.m. and Saturdays, noon to 5 p.m.

WHERE:          The Fine Arts Gallery at Cal State L.A. is located in building 9 on campus. Parking is in structure C or lot 5. For campus map and directions, go to www.calstatela.edu/univ/maps/cslamap.htm.

INFO:              Free to the public. Call (323) 343-4040.

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