The purpose of having the University graphics standards is to strive for visual consistency, not to limit creative expression. A uniform identity fo Cal State L.A. does several things:
- assists readers in immediately identifying Cal State L.A.
- supports the University's image as a prestigious institution
- benefits the University communicating that our many diverse parts constitute a unified whole.
Use of the University Name
California State University, Los Angeles, is one of 23 campuses of the CSU system. All CSU campuses are listed at the bottom of the University's office stationery.
The following are approved designations for the campus:
- California State University, Los Angeles
- Cal State L.A.
See the editorial page for more details.Top
The University seal has as its motif the outline of the State of California, with a sunburst indicating the location of the University within the City of Los Angeles. The open book symbolizes the educational mission of the University, with the numerals indicating the date of founding. The original design for the seal, created by John R. Siebon, was accepted by the Associated Students, Inc. as its official emblem in November 1949, and was adopted officially by the President and Executive Council in April 1953.
The seal has been revised in keeping with the University's name changes since its founding in 1947. Approved uses of the seal for graphic purposes include, but are not limited to, diplomas, certificates of completion, Honors and Commencement programs, transcripts and official stationery. Permission for other use must be obtained from the Office of Public Affairs. The seal must not be altered or distorted in any way. No other font may be substituted for use with the University seal or logotype. It should not be photocopied or scanned from printed material or clipped from existing publications for reproduction purposes.
Note: Hard copy or digitized files of the University seal can be obtained by contacting Public Affairs, ext. 3-2780.Top
University Logotype and Its Use
This Cal State L.A. logotype is an integral part of the University's plan to develop a "family look" in its publications. A successful identity program depends on University-wide support.
The University logotype is a graphic symbol depicting a stylized representation of the University's name.
The logotype treatment may appear on University materials that convey information about the programs and services of the University. Examples of logotype treatment: brochures, web pages, t-shirts, flyers, or other "incentive" items, such as banners or key rings. All such uses—no matter the funding sources—must be approved by Public Affairs. Student usage of the logo must also be reviewed and approved by Public Affairs. The seal is representative of the academic mission of the University and each requested usage must receive advance review and approval.
Camera-ready reproductions or digitized images of the University logotype for approved usages is available through the Office of Public Affairs. All questions regarding usage of the logotype and seal, must be directed to Public Affairs, ext. 3-2780.
Examples of logotype in black and white, and with Pantone 116 (University yellow)
The University Seal should not be smaller than ½ inch on any publication. The University logotype should not be smaller than 3/8 inch on any publication.
- Do not attempt to create your own school logo. Use the pre-approved logo graphics.
- Do not use Cal State L.A. logo or seal as watermarks.
- Do not alter the proportions of any Cal State L.A. logos or seal.
- Do not add bevels or any effects to any Cal State L.A. logos or seal.
Use of Type
The use of type for printed materials is as follows. Please refer to the web guidelines for font usage in your web Page.
Other University Logos
The Athletics logo and identitiy, including the nickname "Golden Eagle" or "Golden Eagles," are property pf the Division of Intercollegiate Athletics and require its permission for use. Examples of usage include brochures, web pages, t-shirts, flyers or other "novelty" items, such as banners or key rings. All such uses must be approved by the Division of Intercollegiate Athletics.
Print Color Values
The official University colors are black and gold. Since metallic gold cannot be used in many publications, the recommended substitute is Pantone Matching System (PMS) 109 for uncoated paper and PMS 116 for coated stock.
When restriced to one ink color, choosing an appropriate colored paper is another way to add variety to publications
Although the University colors are black and gold, other colors may be used for publications. If the publication os being printed in full color (four color process), the seal or logotype should be printed in University colors.
For web pages, the gold color code is FFD400.
Templates for your convenience
Please use the form templates below. Do not create your own formsTop