Recommended Websites--Marketing

Marketing

Academic Web Links - Useful for Library Research

General Business

SIC Code (Standard Industrial Classification) Search. In this Department of Labor database, you can easily find Standard Industrial Classification codes, commonly know as SIC codes. You search the database by keywords, or by the four-digit SIC code.
North American Industry Classification System (NAICS). The NAICS system is a cooperative effort between Canada, Mexico, and the United States. The system allows for comparisons of business statistics and related activities across all of North America. This web site will allow students to lookup the NAICS code and know its SIC equivalent.

Marketing Specific

American Marketing Association. This site provides information about the association, its collegiate and professional chapters, and the organization's journals and publications.
DataQuick. DataQuick is a highly respected research organization that provides analysis of real estate trends and developments. Statistics regarding housing market prices, sales, characterstics of housing, and other relevant data is regularly provided.
Foreign Trade Division of the U.S. Census Bureau. Extensive trade resources, links to other trade pages, and foreign trade sources are available at this site.
GEOGRAPHIC (ALSO GEOGRAPHICAL) INFORMATION SCIENCE (GIS) Sites. This is the web address for the CSU GIS Specialty Center that focuses on the methods and the technologies for GIS based research including business related applications.
National Trade Data Bank (via Stats-USA). (NOTE: Stat-USA is a CSLA subscription database accessible only through the CSLA campus computing network) Current U.S. economic data, along with full-text international business, economic, trade, and marketing information from the U.S. Dept. of Commerce and some 50 other U.S. government agencies. Includes the complete National Trade Data Bank.
Small Business Administration. Starting your business, developing a business plan, entrepreneurship, financing your business, and guides to expanding your business are available at this site.
Trade Resources. Exhaustive resources are provided that link to topics and organizations related to international trade.
UC-Santa Cruz Technology Lab This is the web address for the UC-Santa Cruz Technology Lab and their lists of recommended web sites, many of which are especially helpful for business and economics related research. Please remember that GIS software applications for business analysis of data cost about $500 and include BusinessMap 3.5, MapPoint 2004, and Maptitude 4.7.
U.S. Census Bureau. In addition to population, housing, and manufacturing data, this site also provides leading economic indicators like monthly wholesale trade and housing starts, and the software to extract data from its enormous databases.

For additional information, please visit these highly regarded business libraries. Many are associated with academic institutions and their Colleges of Business while others are public libraries or highly specialized libraries.