|
Alan Paul Stein Program Description The Department of Marketing of the College of Business and Economics (CBE) emphasizes career preparation in the business of promotion and selling. The Department also participates in an Interdisciplinary Studies Minor in Multimedia that enables students to develop interactive, multimedia products. The University Library attempts to provide materials support for teaching and research primarily focused on the Bachelor of Arts degree, the Master of Business Administration degree, the Master of Science degree and certificate programs.
Subject Parameters & Collection Levels
Primary LC Classes HE 1- HE 8659; HE 8701; HF 5761 Related LC Classes All others areas of class H and business law area of class K. Chronological Coverage Materials which are current in nature will be given primary emphasis; however, the complete collections of the works of more important writers and selections from the works of secondary writers will be purchased regardless of date. Geographical Coverage The materials collected will emphasize basically the marketing systems and marketing methodology of the United States. Secondary emphasis will be placed on obtaining materials, as required by classroom faculty, from the countries of the European Union, the countries of the Middle East, China, Japan, Korea, Taiwan, the former Crown Colony of Hong Kong, Australia, New Zealand, Mexico, and the “ABC” countries of Latin America. Language Materials will be collected in English since this is the language stressed by the CBE faculty and students in the classroom. The University Library will collect, in a less vigorous manner, materials written in Arabic, Chinese, Farsi, French, German, Japanese, Korean, and Spanish. The sole criterion for selecting materials in any of the aforementioned languages will be that they be used by the faculty for their classroom teaching purposes at the undergraduate or graduate level. Other Resources The Library is a selective member of the Federal Depository Library Program. Marketing materials, such as those published by the Department of Commerce or the Small Business Administration, will be collected.
|