Last updated 1996 Sep 29

Forecasting

Environment | Time Series | Loss Functions | Forecast Methods | References

Environment

Role | Forecast Characteristics | Integration | Resources | Forecast Errors

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Role

Purpose to be Served
Know why you are forecasting, before you ask any other questions. Common purposes are Forecasting itself requires planning.

Characteristics

What to forecast:

Level of Aggregation

product
single product, product group, total company output, etc.
producer
one company, national industry, etc.
time
weekly, yearly, etc.

Frequency of Forecasting

One Time
major merger
Repeated Irregularly
new product introductions
Periodic
monthly, yearly, etc.

Integration

Good forecasting requires integration into the management process as well as good computation.

Management Style

Attitude toward Preferred media for thought and communication
verbal
words spoken in informal conversation or formal address
written
memos, letters, reports
pictorial
charts and graphs
dramatic
video
analytic
schedules and formulas

Decisions to Support

Resources Available

Lead-time
one month ahead, five years ahead, etc.
Personnel
expertise
Relevant Data
historical, internal and external
Budget
financial resources

Forecast Errors

Time Series

A time series is a sequence of measuments made at regular times, for example, daily temperature at noon, monthly earnings, number of babies born each year in Chicago.

Notation | Common Types | Features |

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Notation

The letter t will donote the time period, t = 1, 2, and so on. The measurement at time t will be written x[t]. The next measurement in the sequence would be x[t+1]. The preceding measurement would be x[t-1]. On paper the t would normally appear as a subscript rather than in brackets. Letters other than x can be used to denote distinct time series, for example, y[t]. Writing all the symbols on one base line is awkward, but the result is readable with any web browser.

The forecast made at time t of the measurement at time t+L will be written x^[t](L). Think of the notation this way. The first letter, x in this case, specifies a particular time series. The circumflex ^ identifies the value as an estimate rather than a known value. This is a common part of notation in statistics. The number in brackets is the time at which the estimate is made. The number in parentheses is the leadtime for making the forecast. For example, x^[2](3) is the forecast made at time 2 for the measurement that will be made at time 5.

In practice the most common leadtime is one period. For ecomony the one period ahead forecast x^[t](1) will be written simply x^[t].

The error of a forecast is x[t+L] - x^[t](L). When context identifies the time series under consideration, this error will be written e[t](L). When L = 1, the error will be written simply e[t].

Common Types of Time Series

Features of Time Series

Loss Functions

Qualitative | Quantitative

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Qualitative

Areas That Forecasts Impact

Quantitative

Ultimate Variables

Single Period Loss Measurements

Multi Period Loss Measurements If people behave consistently over time in a given situation requiring forecasts, that implies their acceptance of some loss function.

Forecast Methods

Basic Concepts | Judgement Methods | Survey Methods | Time Series Methods | Causal Models | Combinations

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Basic Concepts

Unchanging Features

All forecasting methods identify things that continue as they are, for example

Averaging

The Law of Large Numbers says that averages over larger and larger samples are more and more likely to be accurate. Averaging lets certain types of changes cancel each other out. That is good if the changes are random noise. Noise is a succesion of changes that are unrelated. Noise can give the illusion of a pattern, like in Rorschach inkblots. [Herman Rorschach, born in Zurich, 1888-1922.] Averaging out a known pattern, such as seasonal change, can also let us look for other patterns.

Matching Procedure to Environment

Tradeoffs

Methods good in one environment can be bad in another environment. For example forecast methods that are good a detecting trends in stock prices often miss turning points between up trends and down trends.

Judgment Based Methods

Extrapolation

Composite Opinion

Survey Based Methods

What potential customers want. Potential customer reactions to proposed products

Time Series Methods

Causal Models

Combination Forecasts

References

Books | Journals | Articles

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Books

Anderson, O. D., editor,
Forecasting, Proceedings of the Institute of Statisticians, Annual Conference, Cambridge, 1976
North-Holland Publishing, Amsterdam-New York, 1979
QA, 279.2, I 56, 1979

See pages 43-166 for the article by
Jenkins, Gwylim M.,
Practical experience with modeling and forecasting time series

    Guidelines to making forecasting part of overall management activity
  1. Analyze decision making system served by forecasts.
  2. Define forecasts needed to serve decision making system.
  3. Develop conceptual model.
  4. Define data available and not available.
    Decide what to do about gaps.
  5. Develop method for generating forecasts, in light of
  6. Conduct experiments to assess accuracy of forecasts over varying leadtimes.
  7. Determine how judgments are to be incorporated for untypical events.
  8. Implement the forecasting system.
  9. Appraise retrospectively its effectiveness.

Granger, C. W. J.
Some Recent Developments in Forecasting techniques and strategy

    Fundamental Questions
  1. What information set is to be used?
  2. How is this information set to be utilized?
  3. What criterion function should be used?
Combinations of forecasts are good.

Box, George E. P. and Gwilym M. Jenkins
Time Series Analysis: Forecasting and Control. Revised Edition
Holden-Day, Oakland California, 1976

Brown, Robert G. Holt, Rinehart and Winston, New York, 1967
HD, 55, B7

The author is a pioneer in computer assisted inventory management.
Warmdot Company is an extended example throughout.

Granger, C. W. J. and Paul Newbold
Forecasting Economic Time Series
Academic Press, New York, 1986
HB, 3730, G67, 1986

Pankratz, Alan
Forecasting with Univariate Box-Jenkins Models
John Wiley & Sons, New York, 1983
QA, 280, P37, 1983

Smith, Bernard T.
Focus Forecasting: Computer Techniques for Inventory Control
CBI Publishing Company, Boston, 1978
HD, 55, S48

Wagner, Harvey M.
Statistical Management of Inventory Systems
John Wiley & Sons, New York, 1962
HD, 55, W3

Webster, Charles E.
The Executives Guide to Business and Economic Forecasting
Probus Publishing Company, Chicago,Illinois, 1986
HD, 30.27, W4, 1986

Wheelwright, Steven C. and Spyros Makridakis
Forecasting Methods for Management, fourth edition
John Wiley & Sons, New York, 1985
HD, 30.27, W46, 1985

Wight, Oliver W.
Production and Inventory Management in the Computer Age
Cahners Books International, Boston, 1974

Journals

Articles

Deborah Adamson, Off the Mark: Earnings Estimates Miss More Than They Hit, Daily News, April 14, 1996, Business pages 1 and 3.

Peter Drucker, Wall Street Journal, December 1, 1992.

Everett S. Gardner, Jr., Exponential Smoothing: the state of the Art, Journal of Forecasting, Vol. 4, pages 1-28, 1985.

David M Georgoff and Robert G. Murdick, Manager's Guide to Forecasting, Harvard Business Review, January-February, 1986, pages 110-120 plus table.

A. C. Harvey, A Unified View of Statistical Forecasting Procedures, Journal of Forecasting, Vol. 3, pages 245-275, 1984.

Dana Wechsler Linden, Dreary Days in the dismal Science, Forbes, Jan. 21, 1991, pages 68-70.

S. Makridakis et al., The Accuracy of Extrapolation (Time Series) Methods: Results of a Forecasting Competition, Journal of Forecasting, Vol. 1, pages 111-153, 1982.


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