Human Perception
Value of Perfect Information and Expected Regret.
Procedure
Conditional Scenarios
Example:
Winds from surrounding regions make the weather at a lakeside resort unpredictable on a day to day basis. In turn, sales of fresh fruit punch are a function of the 3pm temperature, approximately 5 + T liters, where T is the temperature in degrees Celsius in the range 25 to 40. The punch must be ordered in five liter increments at a cost of $.50 per liter. The selling price is $1 per liter. Apply various decision criteria.
The probability of rain is 0.2. Taking your umbrella when the sun shines has a cost of 8. Not taking your umbrella when it rains has a cost of 10. Guessing right has a cost of zero.
Draw both the payoff table and the decision tree.
Suppose nature acts on your decision and changes the probability of rain. The decision tree formulation can show the change.
| amount | per unit | alternately |
|---|---|---|
| sales | $5 | revenue |
| cost of goods sold | $3 | variable cost |
| gross margin | $2 | contribution margin |
| Decision, Stock Level Selected | 30 | 20 | 10 |
|---|---|---|---|
| State of Nature, Demand | |||
| 30 | 60 | 40 | 20 |
| 20 | 10 | 40 | 20 |
| 10 | -40 | -10 | 20 |
| Decision, Stock Level Selected | 30 | 20 | 10 |
|---|---|---|---|
| State of Nature, Demand | |||
| 30 | 0 | 20 | 40 |
| 20 | 30 | 0 | 20 |
| 10 | 60 | 30 | 0 |
| Criterion | Stock Level Selected |
|---|---|
| maximax | 30 |
| maximin | 10 |
| minimax regret | 20 |
Expected Value The decision depends on the probabilities assigned.
| Case 1 | ||||||||
|---|---|---|---|---|---|---|---|---|
| Demand | 30 | 20 | 10 | Stock | 30 | 20 | 10 | Perfect Info |
| Probability | 0.3 | 0.6 | 0.1 | Expected Value | 20 | 35 | 20 | 9 |
| Case 2 | ||||||||
| Demand | 30 | 20 | 10 | Stock | 30 | 20 | 10 | Perfect Info |
| Probability | 0.33 | 0.34 | 0.33 | Expected Value | 10 | 23.5 | 20 | 16.5 |
| Case 3 | ||||||||
| Demand | 30 | 20 | 10 | Stock | 30 | 20 | 10 | Perfect Info |
| Probability | 0.1 | 0.1 | 0.8 | Expected Value | -25 | 0 | 20 | 6 |
Tom Peters, A private opinion on worker drug testing, Tribune Media Service, October 17, 1994.
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