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Sponsored jointly by Extended Education and the Department of Marketing, this certificate program prepares business and non-business students for employment in marketing. It also offers working people the marketing knowledge they need for rapid career advancement. (According to a recent survey in The Wall Street Journal, the fastest route to the top is marketing.) Non-matriculated students (those not formally admitted to the University) may enroll in the program through Open University with the consent of the department and the instructor.
Certificate Requirements
A minimum of 24 units: 12 units of required courses and 12 units of electives. Upon completion of course requirements, students earn a Certificate in Marketing.
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Required Courses (12 units) |
| MKT 304 |
Principles of Marketing |
4 Units |
| MKT 341 |
Salesmanship |
4 Units |
| MKT 342 |
Consumer Behavior |
4 Units |
| MKT 446 |
Marketing of Services |
4 Units |
Elective Courses (12 units)
Selection of any 12 units in marketing, with adviser approval.
Please check the university's Schedule of Classes at:
http://www.calstatela.edu/schedule
Advisement and Information
Contact Dr. Richard Kao
Professor of Marketing
Marketing Certificate Program Advisor
Simpson Tower F907
(323) 343-2963
E-mail: rkao@calstatela.edu
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