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Sponsored jointly by Extended Education and the Department of Marketing, this certificate provides training in four functional areas of business (management, marketing, finance and accounting) and
presents computer bookkeeping and accounting systems. Students learn how to generate and test-market creative business ventures, develop marketing and business plans, and locate sources of capital for
their business. Guest speakers who are successful entrepreneurs provide several ways of gaining actual work experience in small businesses. Non-matriculated students (those not formally admitted to
the university) may enroll in the program through Open University with consent of the instructor.
Certificate Requirements
Students must complete 16 units of required courses and 8 units of elective courses with a minimum grade of C. Prerequisites include an additional 24-28 units, but these may be waived if they have
been met in other ways. Upon completion of course requirements, the student earns Certificate in Entrepreneurship, authorized by the Department of Marketing and Continuing Education.
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Required Courses (16 units) |
| ACCT 426 |
Accounting and Reporting Requirements of Small Business
(Winter & Summer) |
4 Units |
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Prerequisite: ACCT 200A (4 Units) and 200B (4 Units)
or
ACCT 202 (4 Units) and ACCT 300 (4 Units) |
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| FIN 494 |
Financial Management for Small Business
(Winter & Summer) |
4 Units |
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Prerequisite: ACCT 300 (4 Units) and FIN 300 (4 Units) |
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| MGMT 468 |
Small Business Management
(Fall & Spring) |
4 Units |
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Prerequisite: MGMT 307 |
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| MKT 443 |
Marketing in a New Business
(Fall & Spring) |
4 Units |
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Prerequisite: MKT 304 (4 Units) |
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Elective Courses (8 units required)
Selection of any two upper division courses in Business and Economics with the approval of an adviser. |
| MKT 340 |
Principles of Advertising |
4 Units |
| MKT 341 |
Salesmanship |
4 Units |
| MKT 344 |
Principles of Retailing |
4 Units |
| MKT 346 |
Marketing of Services |
4 Units |
| MKT 440 |
Advanced Advertising and Promotion |
4 Units |
| MKT 445 |
Public Relations Methods for Business |
4 Units |
| MKT 447 |
Business Consulting |
4 Units |
| MKT 448 |
Mail Order/Direct Response Marketing |
4 Units |
| MKT 453 |
Marketing for Nonprofit Organizations |
4 Units |
| MKT 456 |
International Marketing Management |
4 Units |
| MKT 457 |
Import-Export |
4 Units |
Please check the university's Schedule of Classes at:
http://www.calstatela.edu/schedule
Advisement and Information
Contact Dr. David Oh
Department of Marketing
Simpson Tower F917
(323) 343-2960
E-mail: doh@calstatela.edu
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