Cal State LA Downtown Event: The Power of the Placebo

Cal State LA Downtown Event: The Power of the Placebo

Presented by: Dr. Irving Kirsch, Associate Director, Program in Placebo Studies
Harvard Medical School/Beth Israel Deaconess Medical Center
Emeritus Professor of Psychology: Plymouth University (UK), University of Hull (UK), University of Connecticut (USA)
 
Join Cal State LA alumnus Dr. Irving Kirsch as he discusses the power of the placebo
and the myth of a singular placebo effect.
 
 
Cal State LA Downtown Campus
Thursday, November 3, 2016
6:00 - 8:00 p.m.
 
Seating is limted!
Abstract:
Efforts to estimate the power of placebo have been hampered by the implicit assumption that there is a unitary placebo effect.  There is not one placebo effect; there are many.  Placebo effects can be powerful or powerless depending on the color, dose, strength of the active treatment, branding, price, mode of administration, and the condition being treated.  Psychological mechanisms underlying the placebo effect include Pavlovian conditioning, expectancy, and the therapeutic relationship.  Because the placebo effect is a component of the response to active treatment, these mechanisms can be used to enhance treatment outcome.  Also, contrary to received wisdom, placebo treatment can produce meaningful effects even when placebos are given openly without deception.

Learn More about Dr. Kirsch here.

View a 60 Minutes segment about Dr. Kirsch's work here.

Seating is limted!