Scott Kozen presents LaaF36... Trailers: Why you go to the movies


Scott Kozen presents LaaF36...

Trailers: Why you go to the movies

Sunday, July 31, 2011


ABSTRACT: Have you ever settled in to watch a movie and noticed that there are these ridiculously long mini-movies before the feature presentation?  These "trailers" are used to entice you to come out another time to spend yet ANOTHER of your 15 to 20 of your hard earned dollars.  Scott spends his waking hours manipulating your mind with these tools of the trade.

     This LaaF, Scott Kozen unveils the machine that is movie marketing.  He will lead LaaFers in a discussion of the different strategies that are used to execute theatrical marketing campaigns for different genres of movies. He'll show us how these trailers and tv spots are created from start to finish.  You will get see the underbelly of trailer-making, the different factors and politics that can play into how a trailer is ultimately cut for the theaters and television. 

     Scott will take us through the building of a theatrical campaign from the dailies footage to the final out come of a trailer and tv spot of the film “The Other Guys,” a buddy action comedy with Will Ferrell and Mark Wahlberg, written and directed by Adam McKay (Anchorman, Step Brothers, and Talladega Nights).  Then, as we watch the movie we’ll see what jokes and big moments were used in the trailers and what moments were left on the cutting room floor.

SPEAKER BIO: Scott Kozen is a new member of the LAAF team.  Scott is a rare Japanese-American with the last name Kozen.  When he isn't enticing movie goers with his trailers, he is scoping out the best sushi joints in the West coast and praying for heathen nations.  He is humbled to bring what he knows about movie trailers to this awesome group of movie buffs.  The movie buffs are humbled to actually have Scott Kozen in their midst.

Film: The Other Guys (2010)

Food: trailer trash food?

When: Sunday, July 31

Where: Lisa's macabre condo




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