California State University, Los Angeles
Center for Newly Independent States Studies (CNISS)
offers a Distance Learning course
RETAIL MARKETING
By Dr. Shirley Stretch
1 9 9 7


Course ID: RMKT
COURSE DESCRIPTION
Dr. Shirley Stretch
Professor
Chair of Marketing Department

This course is structured as a seminar with the emphasis on the visual presentations. The main component of the course are video tapes (about 15 of them). Students will view the tapes, read supplemental material, and discuss the topics with the instructor. Unusual for our procedures format of the course will require an extra effort on your and CNISS part: we need to deliver the tapes, convert them into your video format, deliver some printed supplemental materials. The course is taught by Chairperson of the Marketing Department at California State University, Dr. Shirley Stretch.

Week Topic

1 Introduction to Marketing
  • 2 Marketing Environment
  • Technology
  • Social Responsibility
  • Political Responsibility
  • Ethics
    • 3 International Marketing 4,5 Buyer and Consumer Behavior
  • Consumer Buying Behavior
  • Organizational Buying Behavior
  • Market Segmentation
  • Target Marketing
    • 6 Marketing Mix Variable-Product
  • Product Concepts
  • Product Development
  • Branding and Packaging
    • 7 Marketing Mix Variable-Place
  • Marketing Channels
  • Retailing
  • Wholesaling
  • Physical Distribution
    • 8 Marketing Mix Variable-Promotion
  • Promotion Mix Concerns
  • Advertising
  • Personal Selling
  • Public Relations
  • Sales Promotion
  • New Avenues
    • 9 Marketing Mix Variable-Price
  • Price Concepts
  • Price Considerations
    • 10 Marketing Management
  • Strategic Marketing Planning
  • Marketing Implementation and Control
    • COURSE ADMINISTRATION
    The course involves six major activities: registration, an initial class meeting, course study segments with video tapes, obtaining and responding to examination questions, an interactive questions/answers, and obtaining a grade and a certificate of completion. Details on each will be supplied with the registration verification.

    Registration

    Announcements and registration forms can be obtained from participating universities/organizations. Completed registration forms with payment will be returned to the designated course coordinator at the participating university/organization. Confirmation of registration with appropriate course material will then be given to the student.

    Initial Class Meeting

    Course participants will meet as a group with the course coordinator at each participating university/organization. During the meeting, the Internet material will be distributed and demonstrated; and selfstudy, testing, and grading approaches will be explained.

    SelfStudy Sessions

    Each of the chapters will be studied and any questions will be sent to the course instructor.

    Examination Questions

    A course coordinator will request examination questions via e-mail. Students will answer questions and return them for grading to the instructor. The student grades and any instructor comments will be returned to the course coordinator or to a student.

    Question/Answer Methodology

    Students are encouraged to submit comments and questions to the course instructor.

    Grades and Certificates of Completion

    Course grades and certificates of completion will be forwarded to the course coordinator who will distribute them to the students.
    To apply, please send your e-mail to:

    cniss@calstatela.edu

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