Marketing

 
 
Rika Houston
H. Rika Houston
Professor of Marketing
Phone/Ext:
(323) 343-2968

Ph.D., University of California, Irvine

Dr. Houston specializes in global and digital consumer culture; international marketing; sustainable consumer culture; sustainability marketing; civic engagement and social marketing for non-profit and government organizations; the commodification of biotechnologies; marketing and public health policy; qualitative and visual consumer research; and creativity and technology in marketing education.  She serves on the Editorial Review Boards of the Journal of Marketing Education and Consumption, Markets, and Culture and on the Board of Directors for the Marketing Educators Association. 

Prior to joining Cal State L.A., Dr. Houston worked for twelve years as a corporate manager in the telecommunications and health care industries.  She continues to work as a strategic planning and research consultant in private industry.  Dr. Houston is the recipient of the 2010 Cal State LA Distinguished Woman Award, the College of Business and Economics Excellence in Teaching Award, and the California Doctoral Incentive Award from the CSU Chancellor’s Office.  She also served as the 2011 Grand Marshal for the University Commencement and Honors Convocation ceremonies.

Tyrone Jackson
Tyrone Jackson
Professor of Marketing
Phone/Ext:
(323) 343-5256

Ph.D., UC Berkeley

Dr. Jackson has more than 17 years experience in retail, financial services, high-tech, manufacturing, and communications industries with the last 10 years in senior management positions for management and IT consulting firms, Accenture and KPMG Consulting. His areas of expertise are in database and direct marketing, data mining and analytics, data warehousing, market research, multi-channel Customer Relationship Management (CRM), and eBusiness. His capabilities are in strategy formulation, engagement management and delivery, new business model development, and organizational design. He has worked with such Fortune 500 companies as Microsoft, HP, Sun, Intuit, Wells Fargo, Deutsche Bank, USAA, General Motors, Ace, Nordstrom, Safeway, AT&T, E*TRADE, Wells Fargo, Ford, and Deutsche Bank.

Richard Kao
Richard Kao
Professor of Marketing
Phone/Ext:
(323) 343-2967

Ph.D., University of Michigan

Dr. Kao specializes in international marketing, marketing management and consumer behavior. He has done many studies on Pacific Rim trade and investment issues; warehouse store marketing and consumer buying behavior in the U.S. and Taiwan; general trading companies in Japan, Korea and Taiwan; and the influence of Confucianism on management practices of Japan, Korea and Taiwan. He is the author of two marketing books and 30 academic articles.

Freddy Lee
Freddy Lee
Associate Professor of Marketing
Phone/Ext:
(323) 343-2967

Ph.D., University of British Columbia, Canada

Dr. Lee has more than five years of experience in banking, real estate investing and financing. His research is in price quality heuristic, and he has published several articles in the field of marketing.

Fluent in: Mandarin, Taiwanese.

Shirley Stretch
Shirley M. Stretch-Stephenson
Professor of Marketing
Phone/Ext:
(323) 343-2963

Ph.D., Ohio State University

Dr. Stretch specializes in retailing/merchandising management and strategy. She has taught courses on marketing ethics and social responsibilities. Her articles have appeared in magazines and journals, and she is in demand as a panelist at many national marketing, and retailing conventions. She is a member of ten professional associations. Her students have earned national and regional marketing awards. She has also coordinated projects—with the U.S. Office of Personnel Management (OPM), the FBI, and several automobile companies—in which student teams conducted research, developed and executed marketing plans.

Lily Lin
Lily Lin
Assistant Professor
Phone/Ext:
(323) 343-2908

Lily earned her Ph.D. in 2013 from Sauder School of Business, University of British Columbia in Vancouver, BC, Canada.
 
Lily’s research interests are in Social Norm Violations and Consumer Punishment, Cross-Culture Research and International Marketing, Social Influence and Social Media Self-Regulation and Motivation.
 
Her teaching interests are in International  Business and Marketing, Social Influences and Social Media in Marketing, Introduction to Marketing, Consumer Behavior, and Marketing  Research.
 

Nicole Hanson
Nicole Hanson
Assistant Professor
Phone/Ext:
(323) 343-5256

Originally from San Jose, California, Nicole Hanson joins the College of Business & Economics as an Assistant Professor of Marketing. She received her Ph.D. in Marketing from Texas A&M University. Her primary research interests are in the areas of innovation, emerging markets, and food marketing. Before entering academia, she worked for Cisco Systems, The Clorox Company, and 24 Hour Fitness in various marketing research related positions.

Silvia Martin
Silvia Martin
Assistant Professor
Phone/Ext:
(323) 343- 5256

With a Ph.D. from Cardiff University, UK, Silvia Martin joins the College of Business & Economics as an Assistant Professor of International Business and Marketing. Her research interests lie in International Marketing, International Business, Marketing Management and Strategy. Her research has been published in a number of journals including the Journal of International Marketing and the Journal of Business Research. Silvia has extensive international teaching experience teaching graduate and undergraduate courses in U.K., France, and Mexico.

Stacey Sharpe
Stacey Sharpe
Assistant Professor
Phone/Ext:
(323) 343-5256

Stacey Sharpe earned a Ph.D. in marketing from Rensselaer Polytechnic Institute. Her research focuses on the firm’s use of marketing activities to achieve strategic objectives with specific interest in the areas of marketing accountability, the marketing-finance interface, brand crisis response, and social media marketing. Stacey has held a range of marketing research roles at leading consumer and lifestyle data providers Mintel International Group Limited and the NPD Group as well as the Tribune Broadcasting and The Weather Channel.