Cal State LA Stands For Opportunity, and similarly we believe that "Marketing is where Opportunity begins!" Marketing is vitally important to all organizations and individuals, from corporations to small businesses, from CEO's to the proprietors of small retail stores, from global manufacturing operations to a new "high tech" startup. Interesting and challenging career opportunities are available, such as professional selling, retailing, advertising, e-business, market research, distribution and logistics, and purchasing. In addition, students with marketing degrees may find excellent job prospects in international markets.

Why choose marketing?

Marketing careers attract creative and driven individuals. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. Best for self-starters who can manage multiple tasks, a career in marketing can be demanding—long hours and travel are often required but the field rewards merit and performance.

Cal State LA, College of Business and Economics works under the idea that there are many benefits to taking a more proactive approach to choosing a career and has designed a curriculum and programs to help you land your next opportunity. Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKT) is restricted to students who have completed the pre-requsites and have been admitted to a business major.

You will find much more information about our Graduate and Undergraduate Admissions Requirements and deadlines on the Department website.