Retailing

Retailing at Cal State L.A. is offered as an option in the Bachelor of Science degree in Business Administration. In addition, credit certificate in Retailing is offered for students majoring in other fields.

College students seeking challenging and financially rewarding careers should evaluate the opportunities offered by the retail industry. Retailing will continue to undergo a period of dynamic expansion in California. This will create an increased demand for retail executives with the appropriate educational background who can succeed in a highly competitive and rapidly changing business environment. Retailing provides opportunities for advancement into the ranks of management in many varied types of business, such as department stores, mass merchandisers, supermarkets, drug store chains and specialty store chains.

Leading retail firms require an expanding number of educated professional to serve as executives in merchandising, marketing, store management, finance, advertising and visual display, administration, human resources management, physical distribution, operations, information systems, loss prevention and security, to name a few. For those with an entrepreneurial inclination who wish to own their own business, retailing also offers numerous opportunities for personal growth and success.

The Retailing option, administered by the College of Business and Economics' Institute of Retail Management, housed in the Department of Marketing, is endorsed by major segments of the retail industry and receives tremendous support and guidance from its Advisory Council which comprises senior executives from leading retail and retail-related firms. Each year the institute offers numerous student retailing scholarships to Business Administration majors Who demonstrate a strong interest in pursuing management careers in retailing. While completing their education, students may obtain university-sponsored retail internship with major retail firms.

A credit certificate in Retailing is offered to those who wish to obtain expertise in the numerous retailing areas. The certificate is valuable for students wishing to pursue retailing careers without completing Business Administration degree requirements for retailing.

Students in marketing are eligible for membership in the Pi Sigma Epsilon association and other associations within the school of business. The Phi Chapter of Pi Sigma Epsilon is established specifically to meet the interests of marketing students, and includes opportunities for attendance at conventions and interactions on campus with sales and marketing executives and participate in numerous joint community marketing projects. Those who qualify may join Beta Gamma Sigma, the national honor society for business. Business Administration majors may join the campus chapters of Golden Key and Phi Kappa Phi national honor societies which are open to qualified students in all academic disciplines. In addition, numerous scholarships are available to students in all disciplines who meet established criteria.

 

Degrees Offered

Bachelor of Science in Business Administration 
Option: Retailing

 

Certificate Offered

Retailing

 

Career Opportunities

Merchandising

Store Management

Advertising and Visual Display

Operations and Physical Distribution finance

Human Resourses

Marketing

Information Systems

Loss Prevention and Security

Independent Business Ownership