Faculty and Areas of Specialization

H. Rika Houston (Ph.D.,University of California, Irvine)International business and marketing; international consumer behavior or cultural marketing; communication; marketing management
E-mail: hhousto@calstatela.edu

Shirley M. Stretch (Ph.D.,Ohio State University) Marketing management and strategy; retailing; marketing education;consumer behavior
E-mail: sstretc@calstatela.edu

Tyrone W. Jackson (Ph.D.,University of California at Berkeley)Marketing Science, E-Commerce; Customer Relationship Management, Database Marketing, Data Mining, Web Marketing, and E-Business 
E-mail: tjackso4@calstatela.edu

Iksuk Kim (Ph.D.,Purdue University) Consumer behavior; retailing; internet marketing; customer relationship management, marketing strategy.
E-mail: ikim@calstatela.edu

Freddy S. Lee ( Ph.D., University of British Columbia) Marketing Management, International Marketing, E-commerce, Models of Market Competition and Strategy, Fashion Marketing.
E-mail: flee@calstatela.edu

Lily Lin ( Ph.D., University of British Columbia) Consumer behavior; consumer-to-consumer relationships; international marketing; marketing strategy
E-mail: plin20@calstatela.edu

FERP Faculty

Jens D. Biermeier (Ph.D.,University of Essen, Germany) International business; international marketing and management strategy; E-mail:jbierme@calstatela.edu

Richard H. Kao (Ph.D.,University of Michigan) Marketing and retail banking; international consumer behavior; marketing research; marketing strategy 
E-mail: rkao@calstatela.edu

For Further information, contact the Department of Marketing at (323) 343-2870 or the Office of Admissions and University Outreach at (323) 343-3178. California State University, Los Angeles, 5151 State University Drive, Los Angeles, CA 90032-8530. University home page: www.calstatela.edu